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B2B marketing strategies for regulated industries in 2025Marketing in regulated industries like healthcare, finance, and legal sectors presents unique challenges. Strict compliance, evolving laws, and limited advertising freedom make it crucial to adopt specialized B2B marketing strategies. Here's how you can thrive in this space: Key Strategies: Content with Compliance: Create high-value content that educates rather than sells. Ensure all...0 Commentarii 0 Distribuiri 2K Views
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Intent Data vs. ICP - Why ICI (Intent, Context, Insights) is the Smarter B2B Targeting Framework | Intent AmplifyB2B targeting has evolved beyond relying solely on Intent Data vs. ICP (Ideal Customer Profile). While both are valuable, the modern buying journey demands a deeper, more holistic framework. That’s where ICI—Intent, Context, Insights—comes in. At Intent Amplify, this approach helps marketers identify not just who to target,...0 Commentarii 0 Distribuiri 909 Views
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