Smarter Spending: How ABM Leaders Prioritize Budget with Intent Data

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2026-02-13 03:35:18 -

Account-Based Marketing (ABM) has evolved into one of the most effective strategies for targeting high-value accounts and accelerating B2B revenue. However, one of the biggest challenges ABM teams face is determining where to invest their marketing budgets for maximum impact. In 2026, leading ABM teams are turning to intent data to make smarter budgeting decisions. By identifying accounts...

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