Health Meets Convenience: The Nutritional Evolution of the Instant Noodles Market
Flavor is the primary differentiator in the highly commoditized Instant Noodles Market. Historically, Western markets were satisfied with generic chicken or beef flavors. However, the globalization of media and travel has created a sophisticated consumer base that craves authenticity. Today, the market is being driven by the "heat" and "umami" trends, with traditional Asian noodle brands...
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