The painful truth about product-market fit
So many e-commerce companies confuse early interest with promotion, and I've been guilty of this too. I thought that if I had an ad and a few sales, then the product was in line with the market. No. It was noise, not validation. True product market fit is when people come back without reminders. It's when customers tell others, not because you incentivize them, but because they can't keep quiet...
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