The fragrances of the Middle East are just as compelling and alluring, that bring forth an aromatic panorama of sensual, woody, smoky, and floral elements. These fragrances are becoming more popular as a result of modern perfumers who have seized the beautiful essence of Saudi scents and presented them to a dynamic consumer base.

Fragrances are a Part of Middle- Eastern Culture

In the middle Eastern region of the world, perfume is considered a powerful statement about individuality, and its use is believed to attract the attention of benevolent spirits and repel evil ones. It is ubiquitous in Arabic society and deeply enmeshed in history, society and daily customs.

Saudi Arabia is one of the countries, which spends a lot of money on luxury fragrances in the world, and the people purchase, a new bottle in around 60 days.

For the women and men of Saudi Arabia, the application of fragrances is ceremonial and includes the layering of musk, rose, Oud or jasmine, and even permeating hair and clothes with smoke from an incense-like concoction known as bakhoor, formulated from wood chips, which are soaked in perfume oil and mixed with ingredients like sandalwood.

Browse detailed report - Saudi Arabia Fragrance Market Analysis and Demand Forecast Report

Oud is Important Fragrance in Middle East

The Oud and, is extracted from the fungus-infected heartwood of the agar tree. The meaning of this word is wood, this ingredient represents the essence of Middle Eastern fragrances.

When the aroma of Oud is blended with complementing fragrance oils, offers a sense of lavishness and luxury.

With numerous varied aspects, it is both pleasing and pungent. When blended with fruit and floral, the main scent is continuously sensual and musky. 

Prophet Muhammad referred agarwood as a distinct item found in Paradise and fortified the tradition of disinfection with oud, continues in the Muslim culture even today. 

Coming to a Conclusion

There is no doubt that fragrances have always been a part of the Arabian tradition, but due to the increasing fascination of people toward grooming and wellness, the total demand of the industry will touch USD 3,500.9 million by the end of this decade.