Market Overview:

The alternative data market is experiencing rapid growth, driven by explosive growth in demand, regulatory scrutiny intensifies, and diversification of data sources. According to IMARC Group's latest research publication, “Alternative Data Market Report by Data Type (Mobile Application Usage, Credit and Debit Card Transactions, Email Receipts, Geo-Location (Foot Traffic) Records, Satellite and Weather Data, Social and Sentiment Data, Web Scraped Data, Web Traffic, and Others), End Use Industry (Transportation and Logistics, BFSI, Retail and ECommerce, Energy and Utilities, IT and Telecommunications, Media and Entertainment, and Others), and Region 2025-2033“. The global alternative data market size reached USD 8,889.1 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 181,103.5 Million by 2033, exhibiting a growth rate (CAGR) of 35.18% during 2025-2033.

This detailed analysis primarily encompasses industry size, business trends, market share, key growth factors, and regional forecasts. The report offers a comprehensive overview and integrates research findings, market assessments, and data from different sources. It also includes pivotal market dynamics like drivers and challenges, while also highlighting growth opportunities, financial insights, technological improvements, emerging trends, and innovations. Besides this, the report provides regional market evaluation, along with a competitive landscape analysis.

Grab a sample PDF of this report: https://www.imarcgroup.com/alternative-data-market/requestsample

Our report includes: 

• Market Dynamics
• Market Trends And Market Outlook
• Competitive Analysis
• Industry Segmentation
• Strategic Recommendations

Factors Affecting the Growth of the Alternative Data Industry:

• Explosive Growth in Demand:

The alternative data market is experiencing rapid expansion, driven by increasing demand from hedge funds, asset managers, and corporations seeking a competitive edge. Traditional data sources are no longer sufficient, leading firms to leverage unconventional datasets—such as satellite imagery, social media sentiment, and IoT sensor data—to uncover hidden insights. This surge is fueled by advancements in AI and machine learning, enabling faster and more accurate analysis. As industries recognize the value of real-time, unstructured data, investment in alternative data is projected to grow at a CAGR of over 40% in the next five years, making it a cornerstone of modern decision-making.

• Regulatory Scrutiny Intensifies:

As alternative data adoption rises, so does regulatory oversight. Concerns over privacy, data provenance, and ethical sourcing are prompting stricter compliance requirements. Governments and financial watchdogs are scrutinizing how firms collect and use non-traditional data, particularly when it involves consumer behavior or proprietary information. Companies must now navigate complex legal landscapes, ensuring transparency and adherence to GDPR, CCPA, and other frameworks. This dynamic is reshaping the market, favoring providers with robust governance frameworks and pushing smaller players to either adapt or exit.

• Diversification of Data Sources:

The alternative data market is evolving beyond finance, with sectors like retail, healthcare, and logistics embracing niche datasets. Retailers analyze foot traffic via mobile GPS, healthcare providers monitor wearable device trends, and supply chains optimize using weather and shipping data. This diversification is creating new revenue streams for data vendors while forcing buyers to prioritize relevance over volume. As industries tailor datasets to specific use cases, the market is shifting from one-size-fits-all solutions to highly specialized offerings, driving innovation and competition among providers.

Leading Companies Operating in the Global Alternative Data Industry:

• 1010Data Inc. (Advance Communication Corp.)
• Advan Research Corporation
• Dataminr Inc.
• Eagle Alpha
• M Science
• Nasdaq Inc.
• Preqin
• RavenPack
• The Earnest Research Company
• Thinknum Inc.

Alternative Data Market Report Segmentation:

By Data Type:

• Mobile Application Usage
• Credit and Debit Card Transactions
• Email Receipts
• Geo-location (Foot Traffic) Records
• Satellite and Weather Data
• Social and Sentiment Data
• Web Scraped Data
• Web Traffic
• Others

Credit and debit card transactions hold the biggest market share attributed to their ability to provide real-time insights into user spending behavior.

By End Use Industry:

• Transportation and Logistics
• BFSI
• Retail and ECommerce
• Energy and Utilities
• IT and Telecommunications
• Media and Entertainment
• Others

BFSI represents the largest segment, as these sectors heavily rely on alternative data for investment decisions, risk assessment, and user insights.

Regional Insights:

• North America: (United States, Canada)
• Asia Pacific: (China, Japan, India, South Korea, Australia, Indonesia, Others)
• Europe: (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
• Latin America: (Brazil, Mexico, Others)
• Middle East and Africa

North America dominates the market owing to its advanced financial sector, high technological adoption rates, and the presence of key players in the alternative data industry.

Research Methodology:

The report employs a comprehensive research methodology, combining primary and secondary data sources to validate findings. It includes market assessments, surveys, expert opinions, and data triangulation techniques to ensure accuracy and reliability.

Note: If you require specific details, data, or insights that are not currently included in the scope of this report, we are happy to accommodate your request. As part of our customization service, we will gather and provide the additional information you need, tailored to your specific requirements. Please let us know your exact needs, and we will ensure the report is updated accordingly to meet your expectations.

About Us:

IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

Contact Us:

IMARC Group

134 N 4th St. Brooklyn, NY 11249, USA

Email: sales@imarcgroup.com

Tel No:(D) +91 120 433 0800

United States: +1-631-791-1145