Connected Toys are transforming how children play, learn, and interact with technology. These toys are integrated with internet connectivity, sensors, artificial intelligence, and mobile applications, allowing them to respond, adapt, and engage with users in real time. Unlike traditional toys, connected toys provide personalized and immersive experiences that combine entertainment with education.

The growing adoption of smartphones, tablets, and smart home devices has significantly boosted the connected toys industry. Parents are increasingly choosing toys that not only entertain but also support cognitive development, creativity, and learning.

According to a study by Grand View Research, Connected Toys is expected to grow at a CAGR of 21.1% from 2024 to 2030, driven by rising demand for interactive and educational play solutions. 

Key Connected Toys Trends

The connected toys landscape is evolving rapidly with new technologies and consumer preferences shaping its direction.

• Integration of Artificial Intelligence (AI): AI-powered toys can understand voice commands, learn from user behavior, and provide personalized responses, making playtime more engaging.

• Growth of AR and VR Experiences: Augmented reality and virtual reality are enhancing storytelling and gaming experiences, creating immersive play environments. 

• Voice-Activated Toys: Toys with voice recognition capabilities are gaining popularity due to their interactive and educational features. 

• STEM and Educational Focus: Parents are increasingly preferring toys that promote science, technology, engineering, and math skills.

• Personalized Play Experiences: Connected toys adapt to a child’s learning pace and preferences, improving engagement and development. 

• Safety and Data Privacy Enhancements: Manufacturers are focusing on secure systems and parental controls to address privacy concerns. 

Connected Toys Industry Insights

The connected toys industry is expanding due to technological advancements and changing consumer expectations. The demand for smart, interactive toys is growing across multiple age groups, especially among younger children and early learners.

• The 0–5 age group is one of the fastest-growing segments due to early learning adoption. 

• Increasing use of IoT, Bluetooth, and Wi-Fi is enhancing connectivity and functionality. 

• Educational toys are becoming one of the most preferred categories among parents. 

Additionally, the concept of “smart play” is gaining traction, where toys are designed to combine fun with skill development, making them valuable tools for both entertainment and education.

Leading Connected Toys Companies

Several global companies are leading innovation in connected toys by integrating advanced technologies and creative storytelling.

• Hasbro

• Mattel

• The LEGO Group

• Sony Corporation

• Spin Master

• VTech Electronics

• Sphero, Inc.

• Wonder Workshop

• WowWee Group Limited

These connected toys companies are investing heavily in research, partnerships, and product innovation to deliver smarter and more engaging toys. 

Key Applications of Connected Toys

Connected toys are used across various segments, offering both entertainment and educational value:

• Interactive Learning: Helps children develop cognitive and problem-solving skills

• Entertainment & Gaming: Provides immersive storytelling and gameplay experiences

• Robotics and Coding Toys: Introduces children to programming and automation

• Smart Companions: AI-powered toys that interact like real companions

Future Outlook

The future of connected toys looks highly promising as technology continues to evolve. With increasing integration of AI, machine learning, and IoT, connected toys are expected to become more intelligent, adaptive, and interactive.

Key future developments include:

• Advanced AI-driven personalization

• Increased adoption of robotics in toys

• Expansion of app-connected ecosystems

• Greater focus on cybersecurity and child safety

As digital transformation continues to reshape playtime, connected toys will play a crucial role in blending learning with entertainment, creating a smarter and more interactive future for children.