The gifting market is undergoing a major transformation. Traditional wrapped presents are increasingly being replaced by digital gift vouchers, e gift cards, and experience-based gifting solutions. Convenience, personalization, and value-driven shopping behavior are driving this shift.

From fashion lovers redeeming a Puma gift card to urban commuters benefiting from an UBER e gift card, today’s consumers prefer flexibility over fixed gifts. Let’s explore the top gift voucher trends shaping the gifting market this year.

1. Digital-First Gifting Is Now the Norm

The rise of e-commerce and mobile payments has made digital vouchers mainstream. Consumers now expect:

• Instant delivery via email or SMS

• Easy redemption on apps and websites

• Secure, contactless transactions

• Multi-device compatibility

E gift cards eliminate shipping delays, making them ideal for last-minute birthdays, anniversaries, and festive gifting. As digital wallets and UPI payments grow, the demand for electronic vouchers continues to surge.

2. Lifestyle and Fashion Gift Cards Lead the Market

Fashion remains one of the strongest categories in the gift voucher segment. A Puma gift card allows recipients to choose from sportswear, footwear, and athleisure products based on their preferences.

Why fashion gift cards are trending:

• High brand recall and aspirational value

• Seasonal sales boost purchasing power

• Ideal for Gen Z and millennials

• Freedom to choose size, style, and fit

Rather than guessing preferences, gift-givers are opting for branded vouchers that guarantee satisfaction.

3. Utility-Based Gifting Is Gaining Popularity

One of the biggest trends this year is practical gifting. Instead of luxury-only presents, consumers are choosing vouchers that serve everyday needs.

An Uber e gift card is a perfect example. It supports daily commuting, airport transfers, and even food deliveries (where applicable), making it both thoughtful and useful.

Utility gift cards are popular because they:

• Offer real-world value

• Reduce unnecessary spending

• Fit into urban lifestyles

• Appeal to working professionals and students

Practicality has become emotional currency in modern gifting.

4. Experience-Driven Gift Vouchers

Consumers are shifting from material possessions to experiences. Travel credits, dining vouchers, fitness memberships, and ride-sharing credits are becoming preferred options.

Experience-based gift vouchers offer:

• Memorable moments

• Flexible redemption timelines

• Digital convenience

• Personal relevance

Instead of gifting a product, people are giving mobility, travel, shopping freedom, and lifestyle upgrades.

5. Instant and Last-Minute Gifting Demand

With busy schedules, consumers are increasingly searching for “instant gift ideas.” E gift vouchers perfectly address this need.

Key drivers include:

• Same-day digital delivery

• Scheduled email gifting options

• Customizable message features

• No inventory limitations

Whether it’s a late-night birthday reminder or a sudden celebration, digital gift cards solve the urgency problem effortlessly.

6. Personalization and Flexible Denominations

Modern buyers want control over budgets. Gift voucher platforms now allow:

• Custom denomination selection

• Personalized greetings

• Occasion-based templates

• Corporate branding options

This flexibility makes gift vouchers suitable for:

• Weddings

• Festivals

• Employee rewards

• Client appreciation programs

Brands are investing in personalization to enhance emotional value.

7. Corporate and Bulk Gifting Growth

Companies are increasingly replacing physical hampers with digital vouchers. Gift cards simplify logistics and ensure employee satisfaction.

Corporate buyers prefer vouchers because they:

• Reduce shipping costs

• Eliminate storage challenges

• Offer universal appeal

• Enable easy digital distribution

Branded options like a Puma gift card or an UBER e gift card are versatile enough to appeal to diverse employee groups.

8. Sustainability Driving Digital Adoption

Eco-conscious consumers are choosing digital gifting to reduce:

• Packaging waste

• Transportation emissions

• Physical production impact

E gift vouchers align with sustainable shopping trends and support paperless celebrations.

9. Omnichannel Redemption Experience

Consumers now expect seamless redemption across:

• Mobile apps

• Official websites

• In-store outlets

Brands that provide omnichannel integration see higher engagement and repeat purchases. The ability to redeem both online and offline adds significant value to gift vouchers.

10. Value-Driven and Deal-Integrated Gifting

Price sensitivity is shaping buying decisions. Buyers often combine:

• Promotional offers

• Cashback rewards

• Festive discounts

• Loyalty benefits

This makes gift vouchers not just thoughtful, but financially smart. When recipients redeem during sale periods, they maximize value—making the gift even more meaningful.

The Future of Gift Vouchers

The gifting market is clearly moving toward:

• Digital convenience

• Practical value

• Brand flexibility

• Experience-focused options

• Sustainable choices

Gift vouchers are no longer considered impersonal. Instead, they are seen as smart, flexible, and modern gifting solutions.

Whether it’s empowering someone to shop their favorite sportswear with a Puma gift card or simplifying daily travel through an UBER e gift card, today’s gift vouchers combine choice, convenience, and real-life utility.

As consumer behavior evolves, gift cards will continue to dominate the gifting landscape—offering freedom over formality and practicality over predictability.