The Poland dietary supplements market size was estimated at USD 2.22 billion in 2024 and is projected to grow at a CAGR of 10.9% from 2025 to 2030, indicating strong and sustained expansion during the forecast period. This growth is largely driven by increasing awareness of preventive healthcare and overall wellness among consumers. As individuals become more proactive about maintaining their health, dietary supplements are increasingly viewed as an essential part of daily routines rather than optional products. With a growing focus on healthy living, a larger segment of the population is incorporating supplements to strengthen immunity, boost energy levels, and address nutritional gaps—particularly in urban areas where hectic schedules and fast-paced lifestyles often contribute to imbalanced diets and irregular eating habits.

In addition, demographic shifts are playing a crucial role in shaping the industry’s trajectory. Poland’s aging population is significantly influencing demand patterns, as a rising proportion of elderly individuals seek products that support long-term health and vitality. This has led to increased demand for supplements designed for joint health, bone strength, cardiovascular wellness, and cognitive support. As older consumers prioritize maintaining mobility and independence, manufacturers are responding by developing specialized, age-targeted formulations. This demographic trend is encouraging continuous product innovation and broader portfolio diversification, which in turn is supporting overall industry expansion.

Furthermore, the growing influence of fitness culture and the rising popularity of sports nutrition are accelerating demand for products such as protein powders, amino acids, and performance-enhancing supplements. Younger consumers, particularly millennials and Gen Z, are increasingly adopting active lifestyles and prioritizing physical fitness, gym participation, and sports activities. At the same time, these generations are highly conscious about product transparency and ingredient sourcing, driving demand for clean-label, plant-based, and organic supplement options. This shift in consumer preferences is creating new growth avenues and fostering innovation across the dietary supplements landscape in Poland.

Key Market Trends & Insights:

• By ingredients, vitamins dominated the Polish dietary supplements market and accounted for a share of 31.3% in 2024. This strong position reflects the widespread consumer reliance on vitamin-based supplements to support overall health and address common nutritional deficiencies. Vitamins such as Vitamin D, Vitamin C, and B-complex are frequently consumed to enhance immunity, improve energy metabolism, and maintain general well-being. Increased health awareness, preventive healthcare practices, and recommendations from healthcare professionals have further strengthened the demand for vitamin supplements across various age groups, solidifying their leading position in the market.

• By form, tablets dominated the market and accounted for the largest share in 2024. Tablets remain the most preferred format among consumers due to their convenience, longer shelf life, precise dosage, ease of storage, and cost-effectiveness. They are widely available and often perceived as a reliable and traditional supplement format. In addition, manufacturers favor tablet formulations because they are easier to produce in large volumes and allow for stable ingredient combinations, contributing to their continued dominance over other forms such as capsules, powders, or liquids.

• By application, the immunity segment dominated the Poland dietary supplements market with the largest revenue share in 2024. Growing awareness about immune health, particularly in the wake of global health concerns, has significantly boosted demand for immunity-supporting products. Consumers increasingly seek supplements containing vitamins, minerals, and herbal extracts known to strengthen the body’s natural defense mechanisms. This trend reflects a broader shift toward preventive health measures, with individuals prioritizing immune resilience as a core component of their daily wellness routines.

• By end-use, the adults segment accounted for the largest market share of 62.2% in 2024. Adults represent the primary consumer base for dietary supplements, driven by busy lifestyles, workplace stress, nutritional gaps, fitness goals, and long-term health maintenance. This segment includes working professionals, fitness enthusiasts, and middle-aged individuals who actively seek supplements to enhance energy, manage stress, support immunity, and prevent age-related health concerns. The high adoption rate among adults continues to play a pivotal role in shaping product development strategies and sustaining overall market growth.

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Market Size & Forecast:

• 2024 Market Size: USD 2.22 Billion

• 2030 Projected Market Size: USD 4.12 Billion

• CAGR (2025-2030): 10.9%

Key Companies & Market Share Insights:

Some of the key companies operating in the Poland dietary supplements industry include Aflofarm, Amway Corp, Olimp Laboratories Sp. Z, and others. These companies play a significant role in shaping the competitive landscape of the industry through extensive product portfolios, strong distribution networks, and continuous product innovation. Their presence reflects a mix of domestic manufacturers and international corporations, each contributing to the development of a diverse and competitive supplement ecosystem in Poland.

Amway Corp offers a broad range of health and wellness products, including its flagship Nutrilite dietary supplements line. The company operates primarily through a direct-selling business model, enabling personalized customer engagement and product education. In Poland, Amway has adapted its strategies to comply with local regulatory frameworks and align with consumer preferences. However, due to legislative restrictions, certain Nutrilite products are not available in the Polish market, which influences the scope of its product offerings within the country.

USP Zdrowie is a leading player in Poland’s over-the-counter (OTC) and dietary supplements segment. The company holds the top position in the Polish OTC category, supported by a strong portfolio of more than 40 brands. Among its most recognized brands are Ibuprom, Apap, and Gripex, which enjoy widespread consumer trust and brand recognition. Its established market presence, broad product range, and strong distribution capabilities reinforce its leadership position and contribute significantly to the overall growth and competitiveness of Poland’s dietary supplements industry.

Key Players

• Aflofarm

• Amway Corp

• USP Health Sp. z o. o.

• Olimp Laboratories Sp. Z

• GSK plc

• GNC Holdings, LLC

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Conclusion:

The Poland dietary supplements market is expected to continue expanding steadily in the coming years, supported by increasing health awareness and preventive wellness practices. Consumers are increasingly using supplements to improve immunity, fill nutritional gaps, and support overall health amid busy lifestyles. Demographic trends, including an aging population and rising interest in fitness and active living, are encouraging product innovation and diversification. In addition, the growing accessibility of supplements through e-commerce and digital platforms is helping companies reach a broader audience and further accelerate market growth.