Market Overview

The Brazil asset tracking market size reached USD 417.07 Million in 2024 and is projected to reach USD 1,024.39 Million by 2033. The market is expected to grow at a CAGR of 10.50% during the forecast period from 2025 to 2033. This growth is driven by the increasing use of Internet of Things (IoT) and real-time asset visibility solutions in sectors such as transportation and logistics, along with the expansion of cloud-based asset tracking platforms enabling remote monitoring. The adoption of artificial intelligence (AI) further propels the market. 

Study Assumption Years

• Base Year: 2024
• Historical Years: 2019-2024
• Forecast Period: 2025-2033

Brazil Asset Tracking Market Key Takeaways

• The market size reached USD 417.07 Million in 2024.
• The market is projected to reach USD 1,024.39 Million by 2033.
• The CAGR is 10.50% during 2025-2033.
• Expansion of logistics and supply chain operations in Brazil creates strong demand for asset tracking, driven by e-commerce growth and increased trade flows.
• Increasing security concerns and theft prevention needs boost adoption of tracking systems equipped with GPS and geofencing.
• Advancements in IoT and wireless connectivity (4G, 5G, LPWAN) enable affordable, real-time tracking across vast distances.
• Regulatory compliance requirements in industries like pharmaceuticals and food & beverages drive market growth by ensuring safety and quality standards.

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Market Growth Factors

The growth of logistics and supply chain systems in Brazil is another factor driving growth in the country's asset tracking market. E-commerce and trade volumes are increasing, so companies are adopting real-time visibility over their shipments, fleet, and warehouses. The use of IoT sensors can help with accurate route planning and delay reduction. It can help reduce losses that occur due to theft and misplacement. In a country like Brazil, with its huge landmass, tracking provides better resource allocation, delivery of perishables and pharmaceuticals, and tracking high-value goods. It ultimately improves operational efficiency and competitiveness.

The asset tracking system market is fueled by rising security concerns and the demand for asset theft prevention. GPS, geofencing, and remote monitoring provide alerts to managers whenever an asset is moved without permission. The technology deters theft, as well as easing recovery when needed. Asset tracking enables the integration of alarms or video surveillance. Insurers will often incentivize these efforts, as they streamline claims processing and reduce risk, affecting the insured's investment.

The growing use of the Internet of Things (IoT) and wireless communication, including 4G, 5G and Low Power Wide Area Networks (LPWAN), for asset tracking is supporting the Brazilian market. IoT devices are being used to monitor asset location, temperature and vibration across agriculture, logistics and healthcare sectors. These systems' advanced connectivity provides more reliable communications with devices and centralized management, helping with decision making, lowering costs associated with manual tracking and improving productivity. Asset tracking coverage is also expanding to rural and remote locations.

Market Segmentation

• Component Insights:
• Hardware
• Software

The market segment by component includes hardware and software, covering physical devices and tracking software solutions.

• Deployment Mode Insights:
• On-premises
• Cloud-based

Deployment modes consist of on-premises installations and cloud-based platforms, facilitating remote monitoring.

• Organization Size Insights:
• Large Enterprises
• Small and Medium-sized Enterprises

Segmentation based on organization size includes large enterprises as well as small and medium-sized enterprises.

• End-Use Industry Insights:
• Transportation and Logistics
• Aviation
• Healthcare
• Manufacturing
• Food and Beverages
• Others

The asset tracking market serves diverse industries including transportation and logistics, aviation, healthcare, manufacturing, food and beverages, among others.

Regional Insights

The Brazil asset tracking market encompasses several regions: Southeast, South, Northeast, North, and Central-West. Specific dominant regional statistics are not provided; however, the report covers a comprehensive analysis of these major regional markets.

Recent Developments & News

In September 2025, Geotab Inc., in collaboration with Phillips Connect, introduced three advanced asset tracking products—AssetTrac, StealthNet, and SolarNet—in Latin America, including Brazil. These solutions offer enhanced visibility, security, and control for fleet managers, providing robust near-real-time tracking even in isolated or challenging environments.

Key Players

• Geotab Inc.
• Phillips Connect

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