Market Overview

The global hummus market size was USD 4.7 Billion in 2025. It is projected to reach USD 9.1 Billion by 2034, growing at a CAGR of 7.50% during the forecast period from 2026 to 2034. Key drivers include increasing health consciousness, rising demand for plant-based proteins, and the growing popularity of hummus as a substitute for conventional condiments. The market's expansion is further supported by the veganism trend and product innovation in flavors and packaging. 

Study Assumption Years

• Base Year: 2025
• Historical Years: 2020-2025
• Forecast Period: 2026-2034

Hummus Market Key Takeaways

• Current Market Size: USD 4.7 Billion (2025)
• CAGR: 7.50% (2026-2034)
• Forecast Period: 2026-2034
• The rising popularity of hummus as a substitute for mayonnaise, sour cream, ranch, and creamy dressings is driving market growth.
• The expanding trend of veganism is fueling demand as hummus serves as an excellent plant-based protein source.
• Manufacturers are innovating with healthy ingredients like turmeric and blueberry to launch new dips.
• North America holds the largest market share, supported by high consumer awareness and lactose intolerance prevalence.
• Price fluctuations and ingredient availability challenges are mitigated by sourcing from multiple geographic areas.

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Market Growth Factors

Such global consumer trends towards health consciousness push growth in this market. Rising prevalence of lifestyle diseases such as ischemic heart disease, diabetes mellitus, stroke and chronic obstructive pulmonary disease are encouraging consumers to move towards a healthier diet. As of 2021, the International Diabetes Federation estimated 537 million adults have diabetes, which is projected to increase to 643 million in 2030 and 783 million in 2045. The use of hummus, a low glycemic index food, has been encouraged as a low-calorie alternative to other high-calorie condiments.

Factors such as veganism are also increasing the hummus category as plant-based protein. A report on Vegconomist states that 20% of the 130 million people in Mexico eat vegan diet. Google Trends has cited the U.K., Israel, and Australia to be some of the countries that have shown an increased veganism from 2004 to 2022. 23% of consumers in the U.S. reported eating less meat than they did the year before in 2019, which may be. Online food merchants like ShelfNow saw a 150% increase in online sales of vegan foods from 2020 to 2021. This may be part of the reason for hummus' rising popularity.

Clean-label products, alongside the demand for organic, nutrient-dense food products, are expected to drive the market. The organic hummus market is driven by the awareness about the harmful health effects of pesticides and chemicals in customary food production. India helps spread organic farming by creating incentives and certifications in programs such as the National Horticulture Mission. Major hummus brands Cedar's Foods and Hope Foods added health-friendly organic and non-GMO hummus to their product lines in 2023 by using flaxseed oil in the recipe. Rising disposable income is leading to an increase in consumer spending on wellness.

Market Segmentation

• By Type:
• Classic: Accounts for the largest market share reflecting the traditional Middle Eastern root and widespread availability in global grocery stores. It benefits from the globalization of international cuisines.
• Lentil
• Edamame
• Garlic
• Black
• White
• Others
• By Packaging Type:
• Tubs/Cups: Dominates the packaging segment due to convenience, ready-to-eat appeal, and suitability for on-the-go consumption. Examples include single-serve hummus cups by Costco's Kirkland Signature and Sabra Dipping Company's 2-ounce Pizza Hummus Singles.
• Jars/Bottles
• Others
• By Distribution Channel:
• Supermarkets and Hypermarkets: Largest segment owing to broader variety and inventory, catering to diverse dietary needs. Fresh Cravings launched new hummus flavors at Walmart in 2022, exemplifying this channel's importance.
• Convenience Stores
• Online Stores
• Others

Regional Insights

North America commands the largest share in the global hummus market. This dominance stems from increasing lactose intolerance (48% of the U.S. population), heightened demand for vegan dips, and the rising popularity of Mediterranean diets. Companies such as Hope Foods and Cedar's Mediterranean Foods enhance their product offerings and distribution, including Amazon Fresh. Technological advancements in food processing also contribute to the region's market growth.

Recent Developments & News

• November 2023: Fresh Cravings launched innovative flavors Tajín Chili Lime Hummus and Dill Pickle Hummus.
• September 2023: Naf Middle Eastern Grill introduced NEW Spicy Hummus and NEW Spicy Chicken Pita.
• August 2023: Sabra collaborated with Frank's RedHot and Stubb's to develop enhanced flavored hummus products.

Key Players

• Athenos
• Bakkavor Group
• Boar's Head Provision Co. Inc.
• Cedar's Mediterranean Foods Inc.
• Haliburton International Foods, Inc.
• Hope Foods, LLC (Savencia Fromage & Dairy)
• Hummus Goodness
• Lantana Foods
• Sabra Dipping Company, LLC
• Sevan AB
• Strauss Group Ltd.
• T. Marzetti Company (Lancaster Colony Corporation)
• Tribe Hummus

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