IMARC Group has recently released a new research study titled “South Korea Tourism Market Report by Tourism Type (Medical, Sports, Cultural, Culinary, Wellness, Educational, and Others), Tourist Type (Domestic, International), Travel Type (Solo, Group), Booking Channel (OTA Platform, Direct Booking), Age Group (Below 30 Years, 30 to 41 Years, 42 to 49 Years, 50 Years and Above), and Region 2026-2034”, offers a detailed analysis of the market drivers, segmentation, growth opportunities, trends and competitive landscape to understand the current and future market scenarios.

South Korea Tourism Market Overview

The South Korea tourism market size reached USD 13,684.1 Million in 2025 and is expected to grow to USD 20,659.9 Million by 2034. It is forecasted to grow at a CAGR of 4.68% during the period 2026-2034. Key growth factors include the rising popularity of K-pop dramas and an increasing number of cultural sites, which are boosting tourism demand. South Korea Tourism Market outlook remains positive with strategic government investments and a wide range of tourism types attracting both domestic and international visitors.

Study Assumption Years

• Base Year: 2025
• Historical Year/Period: 2020-2025
• Forecast Year/Period: 2026-2034

South Korea Tourism Market Key Takeaways

• Current Market Size in 2025: USD 13,684.1 Million
• CAGR (2026-2034): 4.68%
• Forecast Period: 2026-2034
• Government investments in new hotels and improved transport networks are accelerating market growth.
• The rich cultural heritage and traditional festivals attract tourists seeking unique experiences.
• Seoul Capital Area is a major attraction due to its dynamic cityscape and cultural sites.
• Promotion of lesser-known areas aims to create a balanced and diverse travel experience.
• Innovative attractions such as Moon of Seoul helium balloon and culinary initiatives such as "Taste your Korea" brand enhance visitor experiences.

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Market Growth Factors

Government investments in infrastructure such as new hotels and better transport networks enhance South Korea's accessibility and attractiveness, thereby accelerating tourism market growth. These initiatives facilitate tourist inflow by improving convenience and accommodation quality, supporting sustained expansion.

The richness of South Korea's cultural heritage significantly drives tourism as historical sites and traditional festivals entrench unique experiences for visitors. This cultural appeal attracts tourists seeking immersive and authentic experiences, bolstering market demand and economic contributions.

Innovative attractions, including the June 2024 launch of the Moon of Seoul helium balloon at Yeouido Park, provide memorable visitor activities with views of the Hangang River and Seoul. Culinary tourism initiatives like the July 2024 "Taste your Korea" brand, showcasing 33 iconic dishes and liquors, have also strengthened South Korea's reputation as a food destination, directly enhancing market demand.

Market Segmentation

Breakup by Tourism Type:

• Medical: South Korea offers advanced healthcare services, attracting medical tourists.
• Sports: Vibrant sports events draw enthusiasts.
• Cultural: Rich cultural experiences appeal to heritage seekers.
• Culinary: Diverse local cuisine attracts food tourism.
• Wellness: Comprehensive wellness retreats provide relaxation and health benefits.
• Educational: Valuable educational programs engage learners.
• Others: Additional unspecified tourism categories bolster the market.

Breakup by Tourist Type:

• Domestic: Local tourists exploring national attractions.
• International: Global visitors attracted by diverse experiences.

Breakup by Travel Type:

• Solo: Individuals seeking personalized experiences.
• Group: Collective travel for shared cultural and scenic journeys.

Breakup by Booking Channel:

• OTA Platform: Online travel agencies offering convenience and package deals.
• Direct Booking: Personalized services often providing better rates.

Breakup by Age Group:

• Below 30 Years: Preference for vibrant city experiences and nightlife.
• 30 to 41 Years: Interest in cultural and culinary exploration.
• 42 to 49 Years: Inclination towards historical and scenic sites.
• 50 Years and Above: Value relaxed and cultural experiences.

Breakup by Region:

• Seoul Capital Area: Known for vibrant cityscape and historic sites.
• Yeongnam (Southeastern Region): Offers historical sites and scenic beauty.
• Honam (Southwestern Region): Known for natural landscapes.
• Hoseo (Central Region): Features historical landmarks and traditional charm.
• Others: Various local attractions enhancing the tourism experience.

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Regional Insights

Seoul Capital Area is the dominant region attracting tourists with its dynamic cityscape and cultural attractions. Yeongnam, Honam, and Hoseo regions offer a blend of scenic beauty, historical landmarks, and traditional experiences, contributing uniquely to the country’s tourism appeal. These regions together provide a diverse range of experiences supporting the robust growth of South Korea's tourism market.

Recent Developments & News

In July 2024, government bodies launched the "Taste your Korea" food tourism brand, highlighting 33 iconic dishes, ingredients, and liquors to elevate South Korea's food tourism reputation. In June 2024, South Korea introduced the Moon of Seoul helium balloon at Yeouido Park offering scenic rides for 30 passengers. In February 2024, regulatory authorities implemented the enhanced K-Incentive Scheme 2.0 targeting Indian travel agents to increase visitor engagement.

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