Market Overview

The Egypt E-commerce Market size was valued at USD 101.6 Million in 2025 and is expected to reach USD 202.1 Million by 2034. This expansion is driven by increased internet penetration at 72.2% of the population, smartphone adoption, rising consumer confidence in online transactions, and a broadening array of digital payment options. Enhanced social commerce and innovative platforms tailored to varied consumer preferences also contribute significantly to market growth. 

How AI is Reshaping the Future of Egypt E-Commerce Market

• AI-powered personalization engines help tailor product recommendations on e-commerce platforms, boosting user engagement and sales.
• Machine learning algorithms optimize inventory and supply chain management for faster delivery and reduced costs.
• AI chatbots enhance customer service efficiency, providing real-time support and improving consumer trust.
• Government initiatives promoting digitization and financial inclusion aid AI adoption within digital payment solutions.
• AI-driven fraud detection tools strengthen transaction security, fostering consumer confidence in online payments.
• Companies like TijaraHub leverage AI in their B2B platforms to improve product sourcing efficiency across various sectors such as food & beverage, fashion & textile, and home appliances.

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Market Growth Factors

Increasing internet penetration and smartphone adoption is a primary driver in Egypt's e-commerce market growth. As of January 2024, Egypt recorded 82.01 million internet users, which is a 1.6 percent increase from the previous year. With a penetration rate of 72.2 percent, a large portion of the population relies on digital platforms for communication, information, and commerce. Affordable smartphones and data plans especially among young users have facilitated easier online shopping access, significantly expanding e-commerce across diverse sectors.

The rise of social commerce is another pivotal growth factor. Egypt's population actively uses social media platforms, with Facebook leading at 71.39% usage followed by Instagram at 12.99%. These platforms serve as vital online sales channels, allowing businesses to interact directly with consumers via integrated shopping features. Personalized shopping experiences through influencer recommendations and user-generated content increase engagement and conversion, aiding market expansion.

Expansion of digital payment options strongly supports Egypt's e-commerce growth. Traditionally, cash on delivery was the preferred payment method due to security concerns; however, mobile wallets and secure digital payments are gaining popularity. Government initiatives that promote financial inclusion and digitization play a key role in increasing digital payment adoption. Collaborations such as AiBANK's partnership with Visa to offer advanced e-payment solutions highlight innovation improving convenience and trust for consumers.

Market Segmentation

Type:

• Home Appliances
• Apparel, Footwear and Accessories
• Books
• Cosmetics
• Groceries
• Others

Transaction:

• Business-to-Consumer
• Business-to-Business
• Consumer-to-Consumer
• Others

Region:

• Greater Cairo
• Alexandria
• Suez Canal
• Delta
• Others

Key Players

• TijaraHub
• AiBANK
• Visa

Competitive Landscape

The competitive landscape of the industry has also been examined along with the profiles of the key players.

Recent Developement & News

• January 2025: TijaraHub launched a cutting-edge B2B e-commerce platform featuring products from over 300 Egyptian factories, spanning sectors such as food & beverage, fashion, home appliances, and handicrafts. The company aims to expand offerings to 1,000 factories within the year, enhancing sourcing options for businesses.
• August 2025: AiBANK partnered with Visa to introduce innovative e-payment solutions, aiming to provide customers with diverse digital payment options that address modern transactional preferences, advancing secure and convenient payments.
• May 2025: Egypt reported significant digital payment adoption acceleration driven by government financial inclusion efforts and widespread use of mobile wallets, directly contributing to the rising trust and volume in e-commerce transactions.

Customization Note

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