1. Salesforce B2B e-Book Landing Page

What it is: A gated e-book page focused on a specific sales/CRM topic.
Why it works:

• Clear headline that communicates value (e.g., “Grow with Data-Driven Sales Insights”).
• Simple intro copy explains what the e-book covers and why it’s useful.
• Minimal form fields to reduce friction and increase conversions.
• Trust signals like enterprise brand recognition and privacy notes.

Key takeaway: Lead with benefits and reduce form complexity to maximize downloads.

2. HubSpot Industry Report/Guide Page

What it is: A long-form B2B guide/report download page tailored to marketers and sales leaders.
Why it works:

• Value-driven headline that focuses on insights and benchmarks.
• Bullet points highlight actionable takeaways in the e-book.
• Visual preview/mockup increases perceived value of the asset.
• Often includes social proof like quote statistics from past users.

Key takeaway: Help visitors visualize the value before they download.

3. Nauto e-Book Landing Page Example

What it is: A B2B resource download page with clear overview copy and CTA.
Why it works:

• Clean, professional layout with copy focused on solving a problem.
• Eye-catching, contrasting button color for the CTA.
• Relevant keywords in headlines to improve SEO and relevance.

Key takeaway: A focused landing page with clear copy and contrasting CTAs improves clarity and conversions.

4. BambooHR e-Book/Guide Page

What it is: A lead magnet page offering a downloadable HR or business guide.
Why it works:

• Simple and uncluttered design keeps attention on the offer.
• Visual cue (ebook/guide image) helps users see what they’re getting.
• Easy-to-complete form keeps conversion barriers low.

Key takeaway: Clean design + powerful visual cues help emphasize the value of the resource.

Best Practices From High-Converting Landing Pages

✔️ Strong, Value-First Headline

Your headline should communicate what problem the guide solves — not just what it is. This gets attention fast.

✔️ Clear Visuals of the e-Book/Guide

Showing a mockup or preview image helps visitors understand the asset and increases perceived value.

✔️ Benefit-Driven Bullets

Use short bullet points to show what the visitor will learn. This sets expectations and increases conversions.

✔️ Minimal Form Fields

Ask only for what’s essential — name, email, and company — to reduce friction and improve lead capture.

✔️ Trust Signals

Including testimonials, user counts, or partner logos builds credibility — especially important for a B2B audience.

Read more: https://intentamplify.com/blog/webinar-landing-page-examples/