GCC Period Panties Market Overview

Market Size in 2024: USD 5.08 Million

Market Size in 2033: USD 18.85 Million

Market Growth Rate 2025-2033: 14.5%

According to IMARC Group's latest research publication, "GCC Period Panties Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2025-2033", The GCC period panties market size was valued at USD 5.08 Million in 2024. Looking forward, IMARC Group estimates the market to reach USD 18.85 Million by 2033, exhibiting a growth rate of 14.5% during 2025-2033.

How AI is Reshaping the Future of GCC Period Panties Market

• Smart Fabric Innovation: AI-powered design tools are revolutionizing period panty development, with companies like Japan's Bé-A and Mitsufuji creating wearable devices that use conductive fibers to track menstrual blood volume and send real-time data to smartphones via cloud technology.
• Personalized Product Recommendations: AI-driven platforms are enabling personalized shopping experiences, with Diva'Me developing an AI-based counseling app that connects users with suitable gynecologists and offers customized product suggestions based on individual menstrual patterns and preferences.
• Advanced Absorbency Technology: Machine learning algorithms are optimizing fabric layering and absorbent core designs, with brands like Thinx launching LeakSafe™ Barrier technology in their products that provides protection for up to 12 hours through AI-enhanced material engineering.
• Supply Chain Optimization: Artificial intelligence is streamlining production and distribution across the GCC, helping manufacturers reduce costs and improve inventory management, making sustainable menstrual products more accessible to price-conscious consumers in emerging markets.
• Consumer Education Platforms: AI-powered chatbots and digital assistants are breaking down cultural barriers around menstruation discussions, providing anonymous, 24/7 access to menstrual health information and product guidance that respects regional sensitivities while promoting informed choices.

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GCC Period Panties Market Trends & Drivers:

The GCC period panties market is experiencing remarkable growth as governments across the region prioritize women's health within broader healthcare transformation programs. Saudi Arabia's Vision 2030 includes initiatives like free breast cancer screening for women over 40 and the Healthcare Transformation Program, which encompasses over 2,000 primary care centers. This emphasis on preventive care is creating a ripple effect, raising awareness about menstrual health management. The UAE's National Policy for the Promotion of Women's Health, launched in 2024, is directly addressing female health concerns and encouraging innovation in women's wellness products. These government-backed programs are normalizing conversations around menstruation and creating an environment where sustainable alternatives to traditional products can flourish. With healthcare spending increasing and women's health becoming a policy priority, the market for period panties is benefiting from both improved consumer education and better retail access.

Cultural shifts and rising environmental consciousness are fueling demand for reusable menstrual products throughout the GCC. With approximately 500 million women globally lacking adequate menstrual hygiene facilities, and the region producing an estimated 200,000 tonnes of menstrual product waste annually from disposable items, sustainability has become a pressing concern. UAE-based companies like C. are breaking taboos by offering Saudi Arabia's first biodegradable menstrual pads, while Diva'Me raised USD 1 million in pre-seed funding in January 2024 and has already sold 5,000 units across the GCC since its 2023 launch. The region's 74% internet penetration rate is enabling e-commerce platforms to reach consumers discreetly, while social media campaigns are destigmatizing menstruation discussions. Young, educated women in urban centers like Riyadh, Dubai, and Jeddah are increasingly seeking eco-friendly alternatives that align with their values, viewing period panties as both practical and environmentally responsible choices that reduce their carbon footprint.

The GCC's growing female workforce and rising disposable incomes are creating ideal conditions for premium menstrual care adoption. Female labor force participation in the region has been climbing steadily, with more women entering professional roles and achieving financial independence. A recent study by Ajman University found that 85.8% of respondents believe sanitary products should be freely provided in educational institutions, reflecting changing attitudes toward menstrual equity. Period panties offer working women a discreet, comfortable solution that eliminates the need for frequent bathroom visits during long workdays. With each pair capable of replacing hundreds of disposable products over its lifespan, the long-term cost savings appeal to budget-conscious consumers despite higher upfront costs. International organizations like UNFPA and the World Bank are also supporting menstrual health initiatives in the region, distributing dignity kits and promoting infrastructure improvements that make reusable products more practical. The combination of economic empowerment, educational campaigns, and institutional support is accelerating market penetration, particularly among teenagers and young professionals who are embracing these innovations as part of a broader commitment to health, sustainability, and gender equality.

GCC Period Panties Industry Segmentation:

The report has segmented the market into the following categories:

Type Insights:

• Reusable
• Disposable

Style Insights:

• Boy Shorts
• Bikini
• Briefs
• Others

Size Insights:

• Small
• Medium
• Large

Distribution Channel Insights:

• Supermarkets/Hypermarkets
• Convenience Stores
• Retail Stores
• Online Stores
• Others

Breakup by Country:

• Saudi Arabia
• UAE
• Qatar
• Kuwait
• Oman
• Bahrain

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players.

Key Players:

• Modibodi
• Clovia
• Diva'Me
• Lore & Leaf
• AWWA Period Care
• Allhers
• Victoria's Secret
• Goshopia

Recent News and Developments in GCC Period Panties Market

• January 2024: Diva'Me raised USD 1 million in pre-seed funding led by Verde to expand operations across the GCC. The Dubai-based femtech company has sold over 5,000 reusable menstrual products since 2023 and is developing an AI-powered counseling app to connect users with gynecologists based on personalized needs.
• September 2024: UAE-based FemTech startup Adaye launched certified organic and biodegradable menstrual care products across the GCC, including period panties free from harmful chemicals. The company introduced a customizable subscription model and installed community dispensers to promote menstrual equity throughout the region.
• October 2024: Global health organizations reported that over 500 million women and girls worldwide lack adequate menstrual hygiene facilities. In response, the World Bank integrated menstrual health into its GCC regional projects, supporting policy development, school-based sanitation improvements, and partnerships with NGOs to increase access to sustainable period products.

Note: If you require specific details, data, or insights that are not currently included in the scope of this report, we are happy to accommodate your request. As part of our customization service, we will gather and provide the additional information you need, tailored to your specific requirements. Please let us know your exact needs, and we will ensure the report is updated accordingly to meet your expectations.

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