The global zero trust security market size was estimated at USD 36.96 billion in 2024 and is anticipated to reach USD 92.42 billion by 2030, growing at a CAGR of 16.6% from 2025 to 2030. This strong growth trajectory reflects the rapid shift in organizational security strategies as traditional perimeter-based models become increasingly ineffective. The rising adoption of cloud computing, the normalization of remote and hybrid work environments, and the sharp increase in ransomware attacks and insider threats are key factors driving market expansion. Enterprises and government agencies are making substantial investments in Zero Trust security solutions such as multi-factor authentication (MFA), micro-segmentation, identity and access management (IAM), and endpoint security to protect distributed digital environments. In addition, small and medium enterprises (SMEs) are increasingly recognizing the value of Zero Trust architectures, particularly for their ability to provide scalable, cost-effective, and robust security, further fueling market growth. As organizations accelerate digital transformation initiatives, the zero trust security market is positioned for sustained and exponential expansion.

Over the years, the frequency and sophistication of targeted cyberattacks on organizations worldwide have increased significantly. Threat actors commonly infiltrate enterprise networks through vulnerable endpoints, compromised credentials, cloud-based applications, and unsecured access points. These targeted attacks can severely disrupt business-critical operations, resulting in substantial financial losses, exposure of sensitive customer data, and theft of intellectual property. According to a sponsored study conducted by Trend Micro Incorporated in collaboration with Quocirca, the primary objective of most targeted cyberattacks is to negatively impact an organization’s financial performance. Consequently, the need for proactive detection mechanisms has become paramount to reduce the risk of losing regulated personal data, proprietary assets, and overall economic value. By applying zero trust security principles, organizations can proactively detect and mitigate cyber threats through continuous verification and behavioral analysis of users and devices attempting to access network resources.

Zero trust security frameworks enable organizations to identify anomalous behavior, enforce least-privilege access, and prevent lateral movement within networks, even after initial access is gained by attackers. This approach significantly enhances visibility and control across complex IT environments, making it an increasingly preferred security model for modern enterprises.

Key Market Trends & Insights:

• North America dominated the zero trust security market in 2024, accounting for a revenue share of over 37%. The region’s leadership is driven by rising demand for zero trust security solutions, supported by increased cybersecurity spending by government bodies and public sector organizations, as well as strong adoption among large enterprises.
• The Asia Pacific zero trust security market is anticipated to register the fastest CAGR over the forecast period. Growth in this region is driven by escalating cyber threats, rapid digital transformation initiatives, and the implementation of stringent regulatory frameworks across major economies such as China, India, Japan, and Australia.
• By authentication type, the single-factor authentication segment led the market in 2024, accounting for a revenue share of over 53%. However, the multi-factor authentication segment is expected to grow significantly during the forecast period, driven by the rising incidence of cyberattacks, phishing campaigns, and credential-based breaches that necessitate stronger authentication mechanisms.
• By type, the endpoint security segment accounted for the largest market revenue share in 2024, reflecting the growing number of endpoints accessing enterprise networks. The on-premises security segment is expected to witness notable growth in the coming years as organizations seek greater control over sensitive data and internal infrastructure.
• By deployment, the cloud segment accounted for the largest market revenue share in 2024, supported by widespread cloud adoption and remote access requirements. The on-premises deployment segment is also expected to experience significant growth in the coming years due to a continued preference for on-premises solutions in certain industries with strict compliance requirements.
• By enterprise size, large enterprises accounted for the largest share of market revenue in 2024, owing to their complex IT infrastructures and higher cybersecurity budgets. Meanwhile, the SMEs segment is anticipated to register the fastest CAGR over the forecast period as smaller organizations increasingly adopt zero trust models to combat rising cyber risks.
• By end use, the IT and telecom segment dominated the market in 2024, driven by high exposure to cyber threats and rapid adoption of advanced networking technologies. The healthcare segment is expected to grow at the fastest CAGR during the forecast period due to increasing digitization of patient records and heightened concerns around data privacy and regulatory compliance.

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Market Size & Forecast:

• 2024 Market Size: USD 36.96 Billion
• 2030 Projected Market Size: USD 92.42 Billion
• CAGR (2025-2030): 16.6%
• North America: Largest market in 2024
• Asia Pacific: Fastest growing market

Key Companies & Market Share Insights:

Some of the key players operating in the zero trust security market include Broadcom, Inc., Fortinet, Inc., Palo Alto Networks, Inc., IBM Corporation, and Microsoft. These companies are actively expanding their zero trust portfolios through innovation, strategic partnerships, and acquisitions to strengthen their market positions.

• Broadcom Inc. is a prominent player in the zero trust security market, leveraging its expertise in enterprise security, network protection, and identity management through its Symantec division. The company offers comprehensive zero trust solutions that include multi-factor authentication, endpoint security, network micro-segmentation, and advanced threat intelligence. Broadcom’s AI-driven security analytics enable real-time detection and prevention of sophisticated cyber threats. In response to growing demand for cloud-based zero trust architectures, the company has expanded its offerings to support secure access service edge (SASE) frameworks and zero trust network access (ZTNA) solutions.
• Fortinet, Inc. is another leading player in the zero trust security market, providing a broad portfolio of Zero Trust Network Access (ZTNA), endpoint protection, and identity-based access solutions. Its FortiNAC and FortiAuthenticator products help enterprises implement network segmentation, multi-factor authentication, and continuous user verification to reduce attack surfaces. Fortinet’s AI-powered threat intelligence and Secure Access Service Edge (SASE) solutions further strengthen zero trust implementations, enabling secure access to applications and data across hybrid and distributed environments.

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Conclusion:

In conclusion, the zero trust security market is set for rapid expansion as organizations increasingly move away from traditional perimeter-based security models. The growing adoption of cloud computing, remote work practices, and rising incidents of ransomware and insider threats are driving strong demand for zero trust solutions. Continuous verification, proactive threat detection, and least-privilege access are becoming essential to safeguarding modern digital environments. North America currently leads the market, while Asia Pacific is expected to witness the fastest growth due to accelerating digital transformation and regulatory enforcement. Overall, increasing cybersecurity investments across enterprises of all sizes are expected to sustain robust market growth through 2030.