The global manga market size was estimated at USD 8,826.4 million in 2024 and is expected to reach USD 23,994.6 million by 2030, growing at a CAGR of 18.7% from 2025 to 2030. This rapid growth is largely driven by the increasing popularity of digital manga, as more readers prefer the convenience and accessibility offered by digital platforms over traditional print formats.

With the widespread adoption of smartphones and tablets, digital manga services like Shonen Jump+ and Manga Plus have seen significant user uptake, particularly among younger audiences. These platforms provide subscription-based models, giving readers instant access to a wide variety of manga titles, which in turn is boosting market growth. As digital reading becomes more dominant, the share of digital manga in the market is expected to continue increasing, gradually reducing reliance on printed manga.

Another major influence on the global manga market is the rising popularity of webtoons, especially in South Korea and China. Webtoons, typically presented in a vertical scroll format, cater to mobile-first readers who prefer digital consumption. This format has encouraged many manga publishers to adapt their works for webtoon platforms, either to broaden their existing portfolios or to tap into a growing audience. The worldwide rise of webtoons is creating new opportunities for manga creators and publishers to reach a broader, more diverse readership, further shaping the industry's future.

In addition, the demand for a wider variety of genres is expanding as readers seek stories beyond traditional action and fantasy. Niche genres, such as slice-of-life, romance, LGBTQ+, and horror, are gaining popularity and appealing to diverse tastes and demographics. Publishers are responding by diversifying their portfolios and creating content that resonates with underrepresented audiences, attracting new readers and fostering inclusive storytelling. This shift is contributing significantly to the growth and evolution of the global manga market.

Key Market Trends & Insights:

• The Asia Pacific manga market emerged as the dominant region in 2024, capturing the largest revenue share of over 83% of the global market. Within this region, the Japan manga market held a particularly strong position, accounting for more than 65% of the regional revenue, highlighting Japan’s continued influence as a key hub for manga production and consumption.

• When analyzing the market by content type, the digital segment led the industry, contributing to over 72% of the total revenue in 2024. This reflects the growing preference for digital manga among readers due to its convenience, instant access, and compatibility with smartphones and tablets.

• Regarding distribution channels, the online segment is projected to experience the highest growth rate, with a CAGR of over 20%, driven by the increasing use of mobile devices and digital platforms that provide seamless access to manga content.

• In terms of genre, action and adventure emerged as the most popular, holding the largest market share in 2024, demonstrating readers’ strong affinity for dynamic and engaging storylines that feature high-stakes narratives and immersive experiences.

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Market Size & Forecast:

• 2024 Market Size: USD 8,826.4 Million

• 2030 Projected Market Size: USD 23,994.6 Million

• CAGR (2025-2030): 18.7%

• Asia Pacific: Largest market in 2024

Key Companies & Market Share Insights:

Key players in the manga market are implementing a range of initiatives to strengthen their market presence and broaden the reach of their products and services. Strategies such as geographical expansion, strategic partnerships, and collaborations are playing a crucial role in driving market growth. Some of the major established players in the industry include Kodansha Ltd., Shueisha Inc., among others.

Kodansha Ltd., a leading Japanese publisher, is renowned for its extensive catalog of iconic manga titles, including Attack on Titan and Akira. The company publishes both print and digital manga, reaching audiences worldwide through its international division, Kodansha Manga, and platforms like ComiXology and Manga Plus. In addition, Kodansha actively participates in anime production, often adapting manga into anime to expand its intellectual properties. Through extensive licensing agreements and collaborations with other media companies, Kodansha has established a strong foothold as a major influencer in the manga industry.

Shueisha is another prominent manga publisher, recognized for producing some of the most widely read series such as One Piece, My Hero Academia, and Demon Slayer. The company is deeply integrated into the manga-to-anime pipeline, ensuring that manga releases are closely aligned with their anime adaptations. Shueisha also operates digital platforms like MANGA Plus and Shonen Jump+, catering to global audiences. Its consistent presence in both domestic and international markets has cemented its position as a key industry leader.

Emerging players are also contributing to the growth and diversification of the manga market. Seven Seas Entertainment, Inc. is a rapidly growing publisher in North America, known for licensing and distributing Japanese manga titles. The company focuses on both mainstream and niche genres, including yaoi, yuri, and slice-of-life, and is recognized for delivering high-quality English translations that appeal to diverse audiences.

Bilibili Comics Pte. Ltd. is an emerging force in the digital manga space, primarily focused on publishing Chinese webcomics and making them accessible in multiple languages to global readers. By incorporating interactive features and emphasizing fan engagement, Bilibili is expanding its presence across both the manga and anime industries. Its collaborations with international publishers and growing involvement in anime production further enhance its influence and contribute to the broader expansion of the global manga market.

Key Players

• Akita Publishing Co., Ltd.

• Bilibili Comics Pte. Ltd.

• Bungeishunjū Ltd.

• Good Smile Company, Inc.

• Hitotsubashi Group

• Houbunsha Co., Ltd.

• Kadokawa Corporation

• Kodansha Ltd.

• Nihon Bungeisha Co., Ltd.

• Seven Seas Entertainment, Inc.

• Shogakukan Inc.

• Shueisha Inc.

• VIZ, Inc.

• Yen Press LLC

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Conclusion:

The report concludes that the global manga market is expected to grow significantly through the forecast period, driven by increasing demand for digital content, expanding readership across diverse regions, and the growing influence of mobile and online platforms. Digital manga services are reshaping consumption patterns, while adaptations into anime and webtoon formats create new opportunities for broadening audience reach. Additionally, rising interest in a wider variety of genres and niche content is helping attract new readers and contributing to the overall expansion of the industry.