The global laptop accessories market size was estimated at USD 40,251.8 million in 2022 and is projected to reach USD 65,634.2 million by 2030, growing at a CAGR of 6.3% from 2023 to 2030. The growth of the market is primarily driven by the increasing popularity of e-sports and the rising adoption of process automation across various industries, which in turn boosts the demand for laptops and related accessories.

While personal computer sales were expected to decline a decade ago, the market has recently witnessed a notable rebound. According to Canalys, PC shipments reached 297 million units in 2020, marking an 11% increase from 2019, and IDC estimated 302 million shipments for the same year, representing a 13.1% year-over-year growth. The surge in laptop sales is directly contributing to increased demand for laptop accessories, including peripherals, protective equipment, docking stations, and other related products.

The COVID-19 pandemic played a significant role in this trend, as lockdowns prompted massive shifts toward remote work and online learning. In the U.S., a survey by Harvard Business School in 2020 found that around 80% of large companies and 45% of small companies adopted at least partial remote working arrangements. Simultaneously, 93% of households with school-age children reported participation in some form of remote learning, according to the U.S. Census Bureau. These shifts drove substantial increases in the overall PC market, with laptop and desktop sales exceeding 302 million units in 2020, representing a 13% increase from the previous year, the highest sales since 2014.

The rising adoption of laptops for work, study, and gaming is positively influencing the sales of a wide variety of laptop accessories. A survey conducted by Local Circles in March 2021, with 10,530 respondents, highlighted that many shoppers turned to online platforms for purchasing goods ranging from groceries to electronics. Among them, 54% purchased medium-value items such as electronic accessories, apparel, and sporting goods, reflecting a growing trend in online laptop accessory purchases.

Furthermore, the market’s expansion is supported by external factors, including continuous technological advancements in Wi-Fi, Bluetooth, and Infrared, as well as internal factors, such as reductions in the overall weight of accessories, which enhance portability and convenience. These factors collectively contribute to a robust growth trajectory for the global laptop accessories market over the forecast period.

Key Market Trends & Insights:

• In 2022, the Asia Pacific region emerged as the dominant market in the global laptop accessories industry, capturing the largest revenue share of over 38.30% of the total market. This strong presence can be attributed to the growing adoption of laptops and electronic devices in countries across the region, coupled with rapid technological advancements and increasing consumer spending on IT and personal computing products.

• When analyzed by type, the electronic segment held the largest revenue share of more than 67.05% in 2022. This segment includes items such as docking stations, external storage devices, power adapters, and other electronic peripherals, which are essential for enhancing the functionality and efficiency of laptops.

• Considering end-use, the personal segment dominated the market, accounting for the maximum revenue share of over 58.05% in 2022. This indicates that a significant portion of laptop accessories is purchased by individual consumers for personal use, including students, professionals, and home office users, reflecting the increasing reliance on laptops for work, study, and entertainment purposes.

• In terms of distribution channels, the offline segment led the market, capturing a maximum revenue share of more than 62.90% in 2022. This highlights the continued importance of traditional retail stores, including electronics outlets, departmental stores, and specialty shops, as primary points of purchase for laptop accessories. Offline channels provide consumers with the advantage of physically examining products, obtaining immediate assistance, and making informed purchasing decisions.

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Market Size & Forecast:

• 2022 Market Size: USD 40,251.8 Million

• 2030 Projected Market Size: USD 65,634.2 Million

• CAGR (2023-2030): 6.3%

• Asia Pacific: Largest market in 2022

Key Companies & Market Share Insights:

The global laptop accessories market is highly fragmented due to the presence of a large number of both domestic and international players. Despite this fragmentation, a few key market players capture the majority of the industry share, highlighting the competitive nature of the sector. One of the primary factors driving market growth is the increased adoption of laptop accessories by businesses and specialized consumer segments, which has significantly boosted demand. Vendors are continuously launching innovative products based on advanced technologies, such as Luminae’s TransluSense keyboards and Tobii’s REX Gaze engagement device, both of which are expected to positively impact market growth throughout the forecast period.

• In December 2022, Microsoft collaborated with London-based global design firm Liberty to introduce the Surface Pro Liberty Keyboard. This special-edition Surface Pro 9 commemorates 10 years of the Surface lineup and features a customized intense blue flower pattern, inspired by Windows 11 Bloom. The Liberty keyboard also incorporates a large glass touchpad and illustrated keys, combining aesthetics with functionality.

• In September 2022, Western Digital Corp. partnered with Epic Games and Nintendo to release the first officially licensed Fortnite SanDisk microSDXC card for the Nintendo Switch, catering to gamers and tech enthusiasts seeking reliable storage solutions.

• In August 2022, ASUSTeK Computer Inc. launched the MD100 ASUS Marshmallow Mouse, a portable silent wireless mouse that further enriches ASUS’s evolving portfolio of laptop accessories. The MD100 Marshmallow Mouse was made available both online via Flipkart and ASUS E-shop as well as through offline retail stores, providing widespread accessibility.

• In July 2022, Kingston Technology Company, Inc., a leading provider of memory products and technology solutions, partnered with the renowned e-sports organization Ninjas in Pyjamas. The two-year partnership designated Kingston FURY as the official memory partner of the gaming team, strengthening its presence in the gaming and professional e-sports segment.

• In January 2022, Microsoft launched its HoloLens 2 mixed reality headset in India, enabling businesses across various industries to leverage mixed reality capabilities. Originally introduced about three years prior at MWC Barcelona, the device is designed to augment employee tasks in sectors such as manufacturing, automotive, healthcare, and education, showcasing the growing integration of advanced technology into professional environments.

Key Players

• Logitech

• Western Digital Corp.

• HP INC.

• ASUSTeK Computer, Inc.

• Dell Inc.

• GIGA-BYTE Technology Co., Ltd.

• Seagate Technology LLC

• Microsoft

• Kingston Technology

• Hama

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Conclusion:

The report concludes that the global laptop accessories market is expected to grow steadily through the forecast period, supported by increasing laptop adoption across personal, professional, and gaming segments. Demand is driven by trends such as the rise of remote work and e sports, ongoing technological innovations, and the integration of advanced features like enhanced connectivity and ergonomic designs. Growth is further fueled by expanded distribution channels and evolving consumer preferences for convenience, performance, and multifunctional accessories. Overall, the market’s outlook remains positive as manufacturers continue to introduce innovative products and address diverse user needs.