The global jellies & gummies market size was valued at USD 38.18 billion in 2024 and is projected to reach USD 47.65 billion by 2030, growing at a CAGR of 3.8% from 2025 to 2030. This growth is largely driven by the rising consumer demand for convenience foods, as busy lifestyles and hectic schedules have prompted consumers to seek quick and easy snack options. Jellies and gummies, with their ready-to-eat formats and wide variety of flavors and shapes, cater to this demand effectively, appealing to a broad consumer base.

Another key factor fueling market expansion is health consciousness among consumers. As awareness of healthier eating habits grows, manufacturers are responding by introducing products fortified with vitamins, minerals, and natural ingredients. According to a report by McKinsey & Company, up to 40% of health-conscious consumers prefer consuming fresh produce, while 33% favor meals without artificial ingredients. This shift has contributed to the popularity of functional and fortified gummies, attracting consumers who seek nutritional benefits alongside indulgence.

The growing trend towards vegan and sugar-free products also supports market growth. As more consumers adopt vegan lifestyles and become aware of the negative health effects of excessive sugar consumption, demand for vegan and sugar-free jellies and gummies has increased significantly. Furthermore, rising awareness of the drawbacks of traditional chocolates and candies has encouraged consumers to explore alternatives perceived as healthier, including jellies and gummies. The availability of transparent-label products featuring recognizable and natural ingredients further reinforces this consumer shift.

Additionally, the market benefits from the versatility of jellies and gummies. These products can be enjoyed as standalone snacks, used as toppings for cakes and desserts, or incorporated into mocktails and cocktails. This multifunctional profile enhances their appeal to consumers seeking flexible and innovative food options, further driving market growth.

Key Market Trends & Insights:

• The North America jellies & gummies market held a dominant revenue share of 34.3% in 2024, establishing the region as a key contributor to the global industry. Within this region, the U.S. market is expected to witness significant growth over the period from 2025 to 2030, driven by rising consumer demand for convenient, functional, and innovative snack options.

• When analyzing the market by type, the functional jellies and gummies segment led the industry with a 61.8% revenue share in 2024, reflecting the increasing consumer preference for fortified snacks enriched with vitamins, minerals, and other beneficial ingredients.

• In terms of flavor preferences, the berry flavor segment dominated the market in 2024, highlighting the popularity of fruity tastes that appeal to a broad consumer base, including both children and adults.

• Regarding the distribution channel, the store-based distribution channels segment held the largest market share in 2024. This indicates that supermarkets, hypermarkets, and specialty stores continue to be the primary points of purchase for consumers, offering easy accessibility and a wide variety of jellies and gummies products.

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Market Size & Forecast:

• 2024 Market Size: USD 38.18 Billion

• 2030 Projected Market Size: USD 47.65 Billion

• CAGR (2025-2030): 3.8%

• North America: Largest market in 2024

Key Companies & Market Share Insights:

The global jellies & gummies market is highly competitive, with prominent players such as Cloetta AB, Mars, Incorporated, THE HERSHEY COMPANY, and others driving innovation and market growth. To cater to health-conscious consumers, these companies have increasingly introduced bite-size, low-fat candy options, which appeal to individuals seeking healthier snack alternatives. The rising focus on health and wellness has led to a paradigm shift in both product ingredients and packaging sizes, encouraging players to adopt attractive and convenient packaging strategies to enhance consumer appeal and boost sales.

Cloetta AB is a leading confectionery company with a diverse product portfolio, including chocolates, candies, nuts, pastilles, chewing gum, and innovative pick & mix concepts. The company has established a significant presence in over 50 global markets, with strong footholds in the Nordic region and the Netherlands, leveraging its brand reputation and distribution network.

Mars, Incorporated is a global food and confectionery giant operating across four main business segments: Petcare, Food, Mars Wrigley, and Mars Edge. The company is recognized worldwide for its iconic brands, including M&M’s, Snickers, Skittles, Pedigree, and Whiskas, and continues to expand its market influence through innovative product offerings, strategic marketing, and strong distribution channels.

Key Players

• HARIBO GmbH & Co. KG

• THE HERSHEY COMPANY

• Mondelez International

• Nestlé S.A.

• Ferrara Candy Company

• Mars, Incorporated

• Jelly Belly Candy Company

• Perfetti Van Melle

• Meiji Holdings Co., Ltd.

• Cloetta AB

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Conclusion:

The report concludes that the global jellies & gummies market is poised for continued growth through the forecast period, driven by strong consumer demand for convenient and flavorful snack options. Increasing health awareness has led to greater interest in functional, fortified, vegan, and sugar free variants, while diverse flavors and innovative product formats enhance appeal across age groups. Expansion of distribution channels, ongoing product innovation, and broader availability in both traditional and online retail contribute to steady market momentum worldwide.