The global cold brew coffee market size was estimated at USD 506.1 million in 2023 and is projected to reach USD 1,751.6 million by 2030, growing at a CAGR of 19.9% from 2024 to 2030. This robust growth reflects the rising popularity of cold brew coffee among a broad consumer base, driven by changing beverage consumption patterns and increasing preference for premium coffee products. Manufacturers have adopted a wide range of marketing strategies to expand their global reach and capitalize on emerging growth opportunities across both developed and developing markets. These strategies include brand positioning, product differentiation, and expansion into new retail and distribution channels.

Brands are increasingly leveraging social media platforms to engage directly with consumers, enhance brand visibility, and build long-term brand loyalty. Influencer partnerships, content-driven promotions, and targeted digital marketing campaigns have proven effective in increasing awareness and stimulating demand for cold brew coffee, particularly among younger consumers. Additionally, the demand for ready-to-drink beverages has increased significantly, contributing substantially to the growth of the cold brew coffee market. Consumers are increasingly adopting ready-to-drink beverages due to their convenience, portability, and ease of consumption in busy lifestyles.

This growing preference for convenience has led to a notable increase in cold brew coffee sales, as these products are commonly packaged in user-friendly formats such as cans and bottles. To meet this rising demand, manufacturers are launching new product lines and expanding flavor offerings. For instance, in July 2024, Bones Coffee Co. introduced its ready-to-drink (RTD) cold brew lattes, featuring flavors such as Holy Cannoli, Sinn-O-Bun, Smorey Time, French Toast, and Electric Unicorn. These products are available in Walmart stores and are made with 100% cold-brewed coffee beans sourced from Brazil, highlighting the emphasis on quality ingredients and mass retail penetration.

Consumers are also increasingly drawn to beverages that offer a smoother and less acidic taste profile, which is a key characteristic of cold brew coffee. Cold brew is prepared by steeping coffee beans in cold water for an extended period, a process that reduces bitterness and acidity while enhancing natural sweetness and flavor depth. This brewing method produces a smoother and more balanced beverage, appealing to a wide range of coffee drinkers, including those sensitive to acidity. Furthermore, the versatility of cold brew coffee consumed black, with milk, or infused with flavors caters to diverse taste preferences and drinking occasions, further supporting market growth.

Key Market Trends & Insights:

• North America dominated the cold brew coffee market in 2023, accounting for a revenue share of 71.4%. Strong consumer awareness, widespread café culture, and effective marketing and branding efforts have played a crucial role in driving market growth in the region. The U.S. cold brew coffee market is expected to witness significant growth over the forecast period, supported by product innovation, premiumization, and expanding availability across retail channels.
• The Asia Pacific cold brew coffee market is expected to witness the fastest CAGR over the forecast period. Growth in this region is driven by increasing urbanization, rising disposable incomes, growing exposure to Western coffee culture, and expanding café chains and online retail platforms.
• By preparation mode, drip coffee makers dominated the market and accounted for a share of 40.9% in 2023, reflecting their widespread use and familiarity among consumers. However, the cold brewing segment is expected to witness the fastest CAGR over the forecast period, supported by rising consumer interest in specialized brewing methods and premium coffee experiences.
• By distribution channel, company-owned outlets accounted for the largest market revenue share in 2023, benefiting from strong brand control, consistent customer experience, and direct consumer engagement. Meanwhile, the online distribution channel is expected to register the fastest CAGR during the forecast period. Online platforms enable consumers to purchase cold brew coffee conveniently from their homes or workplaces, offering wider product selection, subscription options, and easy price comparisons.

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Market Size & Forecast:

• 2023 Market Size: USD 506.1 Million
• 2030 Projected Market Size: USD 1,751.6 Million
• CAGR (2024-2030): 19.9%
• North America: Largest market in 2023
• Asia Pacific: Fastest growing market

Key Companies & Market Share Insights:

Some of the key companies operating in the cold brew coffee market include Starbucks Coffee Company, Nestlé, Califia Farms, LLC, JAB Holding Company, HighBrewCoffee, and Kohana Coffee. These companies are actively focused on expanding their customer base and strengthening brand presence to gain a competitive edge in the market. Strategic initiatives such as mergers, acquisitions, partnerships, product launches, and geographic expansion are commonly adopted to enhance market positioning and scale operations.

• Starbucks Coffee Company offers an extensive range of beverages and food items and has expanded its footprint internationally, operating thousands of locations worldwide. The company’s product portfolio includes a diverse selection of hot and cold beverages, with a strong and prominent presence in the cold brew coffee segment, supported by continuous innovation and strong brand recognition.
• RISE Brewing Co. specializes in producing nitro cold brew coffee and offers a variety of flavors and formulations tailored to health-conscious consumers seeking premium coffee experiences. The company’s product lineup includes original nitro cold brew, oat milk lattes, and flavored nitro cold brews, all packaged in eco-friendly cans, reflecting a strong focus on sustainability, quality, and consumer preferences.

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Conclusion:

In conclusion, the global cold brew coffee market is experiencing strong growth driven by changing consumer preferences, rising demand for ready-to-drink beverages, and effective marketing strategies by key players. The smooth taste profile, lower acidity, and versatility of cold brew coffee continue to attract a diverse consumer base across regions. North America remains the dominant market, while Asia Pacific presents significant growth potential due to evolving lifestyles and increasing coffee consumption. Product innovation, convenient packaging formats, and expanding online distribution channels are expected to further accelerate market expansion. Overall, sustained investments in branding, product development, and geographic expansion will continue to shape the market’s positive outlook through the forecast period.