The global brain health supplements market size was estimated at USD 10.95 billion in 2024 and is projected to reach USD 23.52 billion by 2030, growing at a CAGR of 13.7% from 2025 to 2030. This strong market growth is largely driven by the increasing awareness of mental health concerns, including issues related to reduced attention and focus, memory decline, and the growing prevalence of anxiety and depression. As individuals become more proactive about maintaining cognitive well-being, the demand for brain health supplements continues to rise steadily.

Furthermore, the growing preference for natural and herbal health products is anticipated to significantly support industry growth during the forecast period. Consumers are increasingly seeking multi-efficacy supplements that can function as energy boosters, antidepressants, cognitive enhancers, and anxiety-reducing agents, which in turn is encouraging greater investment in research and development activities within the industry. Additionally, rising demand from the sports sector to enhance the cognitive performance and mental endurance of athletes is expected to create new growth opportunities for the global market. Individuals from academic and professional backgrounds, who often face high cognitive demands and stress, are also expected to contribute substantially to market expansion in the coming years. Moreover, brain health supplements are gaining wider acceptance among people suffering from various neurological and mental health conditions such as depression, dementia, anxiety, and insomnia, among others.

According to the World Health Organization (WHO), as of March 2023, approximately 3.8% of the global population is affected by depression. This prevalence increases to 5% among adults, with rates of 4% among men and 6% among women, and further rises to 5.7% in adults aged over 60 years. Overall, depression impacts around 280 million people worldwide, highlighting its significance as a major mental health disorder. With increasing awareness and understanding of mental illnesses, the application scope of brain health supplements is expected to broaden in the near future, thereby supporting continued market growth.

Key Market Trends & Insights:

• North America emerged as the leading region in the global market, accounting for a significant share of 39.0% in 2024. This dominance is primarily attributed to high consumer awareness regarding brain health, widespread adoption of dietary supplements, strong presence of key market players, and well-established healthcare and retail infrastructure across the region.

• Asia Pacific is anticipated to witness the fastest growth over the forecast period, registering a CAGR of 16.1% from 2025 to 2030. This rapid expansion can be attributed to rising health consciousness, increasing disposable incomes, growing urban populations, and heightened awareness of mental well-being in emerging economies across the region.

• Based on product type, the herbal extract segment held the largest market share of 42.7% in 2024. The strong performance of this segment is driven by increasing consumer preference for natural and plant-based ingredients, along with the perception of herbal supplements as safer and more sustainable alternatives to synthetic products.

• In terms of form, the capsules segment accounted for a market share of 31.3% in 2024. The dominance of capsules can be linked to their ease of consumption, accurate dosage, longer shelf life, and widespread availability, making them a preferred choice among consumers.

• By application, the memory enhancement segment dominated the market, capturing a revenue share of 24.9% in 2024. This leadership position is supported by the growing prevalence of age-related cognitive decline, academic and professional stress, and increasing demand for products that support memory retention and cognitive performance.

• Based on distribution channel, the pharmacy and drug stores segment led the market with a revenue share of 48.8% in 2024. The strong presence of this segment is attributed to consumer trust in pharmacist recommendations, easy product accessibility, and the wide range of brain health supplements available through these retail outlets.

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Market Size & Forecast:

• 2024 Market Size: USD 10.95 Billion

• 2030 Projected Market Size: USD 23.52 Billion

• CAGR (2025-2030): 13.7%

• North America: Largest market in 2024

• Asia Pacific: Fastest growing market

Key Companies & Market Share Insights:

The market is marked by the presence of a limited number of well-established players alongside several emerging entrants, creating a competitive and evolving landscape. Major companies are increasingly aligning their strategies with the growing trends in the brain health supplements industry, as rising consumer awareness and demand continue to shape market dynamics. To sustain and strengthen their market positions, key players are actively diversifying their product and service offerings, expanding portfolios, and focusing on innovation to cater to a broader range of consumer needs.

Natural Factors Nutritional Products Ltd. is one of the largest manufacturers of nutritional products in North America and plays a significant role in the brain health supplements market. The company owns and operates an organic farm, allowing it to maintain strict control over the selection of non-hybrid and non-GMO seeds, thereby ensuring high product quality and consistency. Natural Factors offers a wide range of brain health supplements, including Phosphatidyl Choline, Memory Optimizer, PS.IQ Memory, Coenzyme Q10, RxOmega-3, and several other formulations. The company operates manufacturing facilities in British Columbia and Washington State in the U.S., and employs approximately 5,000 people across its various production sites, supporting large-scale manufacturing and distribution.

Onnit Labs, Inc., founded in 2010 and headquartered in Texas, U.S., is another prominent participant in the brain health supplements market. The company is engaged in the manufacturing of supplements, food products, and sports-related offerings. Following its acquisition by Unilever in April 2021, Onnit Labs now operates as a brand under the Unilever umbrella, further strengthening its market reach and brand recognition. The company’s diverse product portfolio spans supplements, nutrition, fitness products, and apparel, enabling it to effectively serve a broad consumer base within the brain health supplements industry.

Key Players

• Natural Factors

• Onnit Labs, Inc.

• Purelife bioscience Co., Ltd.

• Intelligent Labs

• Accelerated Intelligence, Inc.

• NOW Foods

• HVMN Inc.

• Teva Pharmaceutical Industries Ltd.

• Reckitt Benckiser Group PLC

• Alternascript

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Conclusion:

The global brain health supplements market is expected to expand significantly in the coming years due to increasing consumer awareness of cognitive wellness and mental health issues. Growth is supported by a rising preference for natural and herbal products, broader use across various applications such as memory enhancement and stress management, and expanding distribution channels that improve product accessibility. Leading regional markets show both established demand and rapid growth potential, and ongoing product innovation and increased R&D efforts are further strengthening market opportunities.