The global pet snacks and treats market size was estimated at USD 40.52 billion in 2024 and is projected to reach USD 79.23 billion by 2030, growing at a CAGR of 11.9% from 2025 to 2030. This strong upward trajectory is driven by the rising global pet adoption rate and the growing trend of treating pets as valued family members rather than merely domestic animals. As pet owners increasingly prioritize the physical and emotional well-being of their companion animals, demand has surged for natural, nutritious, flavorful, and health-supporting treats. These products are now seen as essential components of a holistic approach to pet care, supporting growth, development, dental health, digestion, and overall vitality. As a result, the market continues to expand, supported by shifting consumer lifestyles and greater willingness among pet owners to spend on premium-quality products.

Growth is particularly pronounced in emerging economies where the middle-income population is expanding, such as China and South Korea. This trend is further reinforced by changing cultural attitudes toward pets, with a growing acceptance of “pet parenting” and a new culture emphasizing emotional companionship. In these countries, pets are increasingly kept not for utility but for comfort and emotional support, driving higher consumption of premium snacks and treats. According to the American Pet Products Association (APPA), consumer spending on pets in the U.S. reached USD 151.9 billion in 2024, with pet food and treats forming the largest spending category. This expenditure pattern demonstrates the growing emphasis on high-quality nutrition, preventive wellness, and overall happiness of pets. Consequently, the pet snacks and treats market is experiencing steady growth with ample opportunities for product innovation, market expansion, and deeper penetration across regions.

Sustainability has also emerged as a major factor influencing purchasing behavior, as environmentally conscious pet owners seek products aligned with their values. In response, companies are increasingly adopting eco-friendly practices, including the use of renewable or alternative protein sources, biodegradable or recyclable packaging, and ethically sourced ingredients. This shift toward sustainability reflects a broader global movement toward responsible consumption and ethical business operations. Manufacturers are recognizing that environmentally aligned practices not only appeal to conscious consumers but also support long-term brand loyalty and market differentiation.

A significant trend shaping the market is the rising demand for natural, organic, and minimally processed ingredients. Pet owners are increasingly mirroring their own dietary preferences in the choices they make for their pets, favoring treats free from artificial additives, preservatives, or fillers. This has led to broader availability of human-grade and clean-label pet treats that prioritize ingredient transparency and nutritional functionality. Companies are investing heavily in research and development to create innovative formulations that not only appeal to pets' taste preferences but also address specific health concerns such as allergies, digestive sensitivity, weight management, and skin and coat health.

Key Market Trends & Insights:

• North America dominated the pet snacks and treats market with a revenue share of 52.5% in 2024, supported by widespread e-commerce adoption and rising pet ownership among higher-income households. These factors have contributed to rapid product innovation and strong demand for premium pet treats. The U.S. market, in particular, is projected to grow at a CAGR of 12.0% from 2025 to 2030.
• The Asia-Pacific region is expected to record the fastest CAGR over the forecast period, driven by rising disposable incomes, urbanization, and increased pet adoption. Changing lifestyles and growing awareness of pet wellness have significantly expanded the demand for high-quality snacks and functional treats throughout the region.
• By product, the eatable segment accounted for the largest revenue share of 66.9% in 2024, driven by high demand for functional, clean-label, plant-based, and nutrient-enriched products. The chewable segment is projected to grow at the fastest CAGR as these treats are easier for pets to chew, digest, and enjoy compared to traditional kibble or pill-based supplements.
• By pet type, dogs accounted for the largest revenue share of over 66.9% in 2024, reflecting widespread dog ownership and greater consumption of treats for training, bonding, and nutritional support. The cats segment is forecast to grow at the fastest CAGR of 13.0% from 2025 to 2030 as cat ownership increases and demand rises for specialized feline treats.
• By distribution channel, specialty pet stores dominated with a 42.2% share in 2024. These stores benefit from strategic partnerships with leading treat manufacturers and offer expert guidance, helping them maintain a competitive edge. The online channel is projected to grow at the fastest CAGR of 13.1% from 2025 to 2030, driven by convenience, wide product availability, and personalized shopping experiences.

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Market Size & Forecast:

• 2024 Market Size: USD 40.52 Billion
• 2030 Projected Market Size: USD 79.23 Billion
• CAGR (2025-2030): 11.9%
• North America: Largest market in 2024
• Asia Pacific: Fastest growing market

Key Companies & Market Share Insights:

Leading companies in the pet snacks and treats market are implementing strategies such as partnerships, product expansions, and geographic diversification to strengthen their presence and broaden their customer base. One of the major players, Colgate-Palmolive Company, extends its influence in the pet care industry through its subsidiary Hill's Pet Nutrition, a globally recognized brand specializing in premium pet food. Hill’s Science Diet and Hill’s Prescription Diet offer targeted nutrition solutions for both dogs and cats, addressing specific dietary and medical needs. Colgate-Palmolive’s broad international footprint across North America, Latin America, Europe, Asia, and Africa allows it to deliver trusted, science-backed pet nutrition products to a diverse global audience. Its strong brand reputation and commitment to evidence-based formulations help reinforce its leadership position in the market.

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Conclusion:

The global pet snacks and treats market is expanding rapidly due to rising pet ownership, increasing humanization of pets, and growing demand for natural, nutritious, and premium snack options. Consumers’ heightened focus on pet health and wellness, along with sustainability-driven choices, is shaping innovation and product development across the industry. Strong growth in e-commerce, specialty retail channels, and emerging markets continues to enhance market penetration and accessibility. Overall, the industry is poised for sustained expansion as companies leverage evolving consumer preferences, technological advancements, and strategic partnerships to strengthen their market presence.