Japan Alcoholic Beverages Market Size and Growth Overview (2025-2033)

Market Size in 2024: 12.0 Billion Litres

Market Forecast in 2033: 16.2 Billion Litres

Market Growth Rate 2025-2033: 3.23%

According to the latest report by IMARC Group, Japan alcoholic beverages market size reached 12.0 billion litres in 2024. Looking forward, IMARC Group expects the market to reach 16.2 billion litres by 2033, exhibiting a growth rate (CAGR) of 3.23% during 2025-2033.

Request a PDF sample for more detailed market insights (2026 edition): https://www.imarcgroup.com/japan-alcoholic-beverages-market/requestsample

Japan Alcoholic Beverages Market Trends & Drivers

Changing consumer preferences play a pivotal role in reshaping the market landscape as consumers increasingly seek unique and diverse alcoholic beverages. This shift spurs innovation and competition through the surge in craft breweries, distilleries, and wineries across Japan. The rise of e-commerce and online retail platforms facilitates convenience and choice, making it easier for consumers to access and purchase alcoholic beverages. The convenience factor, coupled with ease of online product discovery and delivery, significantly influences market dynamics.

The health-conscious trend is reshaping consumption patterns with growing demand for low-alcohol, non-alcoholic, and non-sweet beverage options. Younger demographics increasingly embrace craft beer and artisanal products that offer unique flavors and quality craftsmanship. Japanese wine production continues improving in quality and variety, gaining domestic and international recognition. Traditional beverages, including sake, shochu, and whiskey, maintain cultural significance while adapting to modern consumer preferences through innovation and premium positioning.

Japan Alcoholic Beverages Market Industry Segmentation

The report has segmented the market into the following categories:

Breakup by Category:

• Beer
• Wine (Still Light Wine and Sparkling Wine)
• Spirits (Baijiu, Vodka, Whiskey, Rum, Liqueurs, Gin, Tequila, and Others)

Breakup by Alcoholic Content:

• High
• Medium
• Low

Breakup by Flavor:

• Unflavoured
• Flavoured

Breakup by Packaging Type:

• Glass Bottles
• Tins
• Plastic Bottles
• Others

Breakup by Distribution Channel:

• Supermarkets and Hypermarkets
• On-Trade
• Specialist Retailers
• Online
• Convenience Stores
• Others

Breakup by Region:

• Kanto Region
• Kinki Region
• Central/Chubu Region
• Kyushu-Okinawa Region
• Tohoku Region
• Chugoku Region
• Hokkaido Region
• Shikoku Region

For deeper insights, request a customized version of this report (2026 edition): https://www.imarcgroup.com/request?type=report&id=18519&flag=E

Competitive Landscape

• Asahi Group Holdings Ltd.
• Kirin Holdings Company Limited
• Sapporo Breweries Ltd.
• Suntory Holdings Limited
• Takara Holdings Inc.
• Tokuoka Co. Ltd.

Recent News and Developments in Japan Alcoholic Beverages Market

• January 2024: The Ministry of Health, Labour, and Welfare issued guidelines to raise awareness about strong chu-hai consumption. As a result, beer companies like Asahi and Sapporo significantly reduced their strong chu-hai product offerings while demand for non-alcoholic beverages rose.
• July 2024: REVO BREWING, a company located in Yokohama, introduced Small Trip, a new craft beer. The saison-style artisan beer features an extremely low alcohol percentage with overtones of citrus and spice, targeting health-conscious consumers.

Key highlights of the Report

• Market Performance (2019-2024)
• Market Outlook (2025-2033)
• COVID-19 Impact on the Market
• Porter's Five Forces Analysis
• Strategic Recommendations
• Historical, Current and Future Market Trends
• Market Drivers and Success Factors
• SWOT Analysis
• Structure of the Market
• Value Chain Analysis
• Comprehensive Mapping of the Competitive Landscape

Note: If you require specific details, data, or insights that are not currently included in the scope of this report, we are happy to accommodate your request. As part of our customization service, we will gather and provide the additional information you need, tailored to your specific requirements. Please let us know your exact needs, and we will ensure the report is updated accordingly to meet your expectations.

About Us

IMARC Group is a global management consulting firm that helps the world's most ambitious changemakers to create a lasting impact. The company provides a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

Contact Us:
Street: 563-13 Kamien
Area: Iwata
Country: Tokyo, Japan
Postal Code: 4380111
Email: sales@imarcgroup.com