The global private tutoring market size was valued at USD 124.5 Billion in 2024 and is forecasted to reach USD 238.5 Billion by 2033, growing at a CAGR of 7.49%. Asia Pacific leads with over 35.5% market share in 2024. Rising academic competition, increased parental investment, and the adoption of AI-powered and hybrid learning models drive market growth. 

Study Assumption Years

• Base Year: 2024
• Historical Year/Period: 2019-2024
• Forecast Year/Period: 2025-2033

Private Tutoring Market Key Takeaways

• Current Market Size: USD 124.5 Billion in 2024
• CAGR: 7.49% during 2025-2033
• Forecast Period: 2025-2033
• Asia Pacific dominates with more than 35.5% market share in 2024 due to high academic competition and parental spending.
• Online tutoring platforms' expansion and AI-driven adaptive learning accelerate growth, especially in the U.S.
• Growing demand for STEM education and test preparation tutoring fuels market expansion.
• Hybrid tutoring models combining online and in-person education are rapidly gaining acceptance.
• Government initiatives supporting digital education and increased enrollment in competitive test preparations bolster market growth.

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Market Growth Factors

The private tutoring industry grows mainly due to rising academic competition, increasing parental investment, and higher disposable income. Students face intense competition in academic tests and demand for one-on-one tutoring and AI-based adaptive learning solutions is increasing. For example, Medly AI's AI-powered platform raised funds in 2024 to support personalized learning for students preparing for major exams. Governments also support e-learning policies, strengthening market growth.

The rise in competition for standardized tests like SAT, ACT, GRE, and specialized STEM education is a major growth driver. The U.S. saw about 1.9 million students taking the SAT in 2023, indicating strong demand for test preparation tutoring. Online tutoring platforms such as Varsity Tutors and Chegg are expanding rapidly. Parents’ focus on academic excellence and growing enrollment in supplementary education additionally spur market growth.

Hybrid tutoring models, blending online and offline learning, are increasing in popularity due to their flexibility and effectiveness. In 2023, U.S. enrollments in hybrid tutoring rose by 35%. These hybrid solutions provide classroom instruction combined with digital tools, catering to diverse learning preferences. Enhanced by AI learning analytics, hybrid tutoring is expected to bridge the gap between traditional and digital education, promoting accessibility and affordability.

Market Segmentation

• Learning Method:
• Offline: Dominates with 76.5% share in 2024 due to personalized learning and direct interaction.
• Online
• Hybrid

Offline tutoring is preferred for personalized, face-to-face instruction, effective in competitive exam preparation and skill-based learning.

• Course Type:
• Curriculum-Based Learning
• Test Preparation
• Others

Curriculum-based tutoring is growing with AI-powered engagement and focus on core subjects. Test preparation tutoring benefits from online and AI-driven personalized plans.

• Application:
• Academic Training
• Sports Training
• Art Training
• Others

Academic training leads with 67.8% market share, fueled by increasing demand for STEM tutoring and competitive exam support.

• End User:
• Pre-School Children
• Primary School Students
• Middle School Students
• High School Students
• College Students
• Others

Preschool tutoring is rising with focus on early education; primary and middle school tutoring grows due to academic pressure; high school and college tutoring focus on test prep and skill building.

Regional Insights

Asia Pacific dominates the private tutoring market with more than 35.5% market share in 2024. The region's strong academic competition, high parental spending, and rapid adoption of online and AI-driven personalized tutoring models drive growth. Countries like China, India, South Korea, and Japan are key contributors. Government support and technological advancements further consolidate Asia Pacific’s leading position globally.

Recent Developments & News

• January 2025: EF Dubai relaunched its upgraded language campus offering immersive English courses, streamlined visa processes, and diverse accommodations.
• October 2024: Ambow Education signed a USD 1.3 million renewable licensing deal with Singapore’s Inspiring Futures Pte. Ltd. for HybriU AI UniBox.
• October 2024: Club Z! In-Home Tutoring, a major U.S. tutoring franchise since 1995, announced franchise opportunities to meet increased demand.

Key Players

• Ambow Education Holding Ltd.
• American Tutor Inc.
• Chegg Inc.
• Club Z! Inc.
• Daekyo Co. Ltd.
• Eduboard.com
• EF Education First
• iTutorGroup Inc.
• Kaplan Inc.
• New Oriental Education & Technology Group Inc.
• TAL Education Group

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