Market Overview

According to Fortune Business Insight the global barley flakes market size was valued at USD 9.90 billion in 2024. The market is projected to grow from USD 10.32 billion in 2025 to USD 13.94 billion by 2032, exhibiting a CAGR of 4.39% during the forecast period. Europe dominated the market with a share of 38.89% in 2024.

Fortune Business Insights™ has deep-dived into these insights in its latest research report.

The analysis shows that increasing demand for high-fiber foods and growing reliance on plant-based diets are driving market growth. Barley flakes are recognized as a nutrient-dense and versatile food, rich in proteins, complex carbohydrates, and essential minerals. Europe and North America are the leading consumers of barley flakes.

Major Players Profiled in the Market Report:

• Bob’s Red Mill (U.S.)
• The King Arthur Baking Company (U.S.)
• Nutriwish (India)
• Urban Platter (India)
• Honeyville, Inc. (U.S.)
• Helsinki Mills (Finland)
• Shiloh Farms (U.S.)
• Cereal Food Manufacturing Company (India)
• Rude Health (U.K.)
• Arrowhead Mills, Inc. (U.S.)

Segments

Affordability and Availability to Propel Conventional Segment Growth
Based on nature, the market is divided into conventional and organic. The conventional segment holds the largest market share as these flakes are more affordable, widely available, and face fewer sourcing constraints compared to organic flakes.

Wide Culinary Use to Drive Rolled Flakes Segment Expansion
By form, the market is categorized into rolled flakes, quick-cook/instant flakes, and toasted/dried. The rolled flakes segment is leading the market as these flakes are minimally processed, have a prolonged shelf life, and are widely used in a range of culinary preparations from granola to savory dishes.

Adoption Among Producers to Dominate Basic Steam-Rolled Segment
Based on processing technology, the market is segmented into basic steam-rolled, infrared micronization, and fortified/blended flakes. The basic steam-rolled segment holds the largest market share as the technology is economical, widely adopted by producers for mass-market production, and is perceived by consumers as traditional and minimally processed.

Supermarket/Hypermarket to Dominate the Market Due to their Affordability
Based on distribution channel, the market is segmented into supermarkets/hypermarkets, convenience stores, specialty stores, online retail, and others. The supermarket/hypermarket segment holds the largest market share owing to its wider product assortment, affordability, and extensive presence in both urban and semi-urban areas.

Report Coverage

The report offers:

• Major growth drivers, restraining factors, opportunities, and potential challenges for the market.
• Comprehensive insights into regional developments.
• List of major industry players.
• Key strategies adopted by the market players.
• The latest industry developments include product launches, partnerships, mergers, and acquisitions.

Source: https://www.fortunebusinessinsights.com/barley-flakes-market-114219

Drivers & Restraints

Increasing Rate of Working Women Professionals to Propel Market Growth
The rapid growth in the number of working women professionals is driving demand for convenient, ready-to-eat, and nutritious food options like barley flakes. Hectic schedules leave minimal time for traditional meal preparation, augmenting the need for quick and healthy cereals. This, combined with higher disposable incomes, boosts the barley flakes market growth.

However, the market faces challenges from strong competition from alternative grains such as oats, rice, and quinoa, which are often more familiar to consumers and available at a lower cost. Low consumer awareness about the nutritional benefits and culinary uses of barley flakes may also hamper market growth.

Regional Insights

Rising Health Consciousness in Europe Propels Market Growth
Europe holds the dominant barley flakes market share. The region’s growth is attributed to the increasing adoption of veganism and a strong consumer focus on health and wellness. The health benefits of barley flakes, particularly their high beta-glucan content which helps lower cholesterol, are driving their popularity.

Asia Pacific is a fast-growing region, with growth propelled by the expanding e-commerce network and rising production of organic barley flakes. North America is expected to see significant growth, driven by increasing demand for breakfast cereals and a rising number of health-conscious consumers.

Barley Flakes Market Trends

The market is seeing a prominent trend toward on-the-go and convenience food products. In today's fast-paced world, consumers seek portable and easy-to-prepare food items that are also nutritious. This trend has increased demand for barley flakes, which are easily incorporated into convenient formats like snack bars, breakfast cereals, and granola.

Competitive Landscape

Focus on New Product Launches to Propel Market Growth
The market features prominent players like Bob’s Red Mill and The King Arthur Baking Company. These leading companies are focusing on launching new products to cater to evolving consumer demands. By introducing innovative items, firms can strengthen their market position and generate higher profits.

Key Industry Development

• November 2022: Dongseo Foods, a South Korean food enterprise, introduced a new granola item, “Post Tongbori Granola,” which provides the rich nutrition and nutty taste of whole barley.
• October 2022: AB Mauri, a food ingredient company in the U.K., signed an agreement with Healthy Grain, a wholegrain specialist in Australia, to distribute its BARLEYMAX product across Ireland and Great Britain.
• January 2020: The Healthy Grain, an Australian grain enterprise, entered into a partnership with The Scoular Company, an agricultural firm in the U.S., to distribute BARLEYMAX (flakes, flour) across North America.