Market Overview:

The drinkable yogurt market is experiencing moderate growth, driven by Increasing Health and Wellness Trends, Growing Convenience and On-the-Go Consumption and Rising Awareness about Probiotics. According to IMARC Group's latest research publication, "Drinkable Yogurt Market : Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2025-2033", The global drinkable yogurt market size reached USD 40.3 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 64.0 Billion by 2033, exhibiting a growth rate (CAGR) of 4.84% during 2025-2033.

This detailed analysis primarily encompasses industry size, business trends, market share, key growth factors, and regional forecasts. The report offers a comprehensive overview and integrates research findings, market assessments, and data from different sources. It also includes pivotal market dynamics like drivers and challenges, while also highlighting growth opportunities, financial insights, technological improvements, emerging trends, and innovations. Besides this, the report provides regional market evaluation, along with a competitive landscape analysis.

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Our report includes:

• Market Dynamics
• Market Trends And Market Outlook
• Competitive Analysis
• Industry Segmentation
• Strategic Recommendations

Growth Factors in the Drinkable Yogurt Industry:

• Increasing Health and Wellness Trends

The global shift toward healthier living has greatly boosted demand for functional beverages like drinkable yogurt. Consumers are prioritizing products rich in probiotics, protein, and essential nutrients to support gut health and immunity. Manufacturers are introducing sugar-free and low-fat variants made with natural ingredients such as stevia and fruit extracts. Yogurt fortified with vitamins, antioxidants, and organic cultures is gaining traction, particularly among millennials and health-focused consumers. Moreover, fitness enthusiasts view drinkable yogurt as a post-workout recovery drink. This wellness-driven preference is prompting brands to market yogurt as a daily nutritional supplement rather than just a snack.

• Growing Convenience and On-the-Go Consumption

Busy lifestyles are fueling the popularity of portable, nutritious beverages, making drinkable yogurt an ideal choice for urban consumers. Its single-serve packaging, resealable bottles, and ready-to-drink formats align perfectly with the needs of people balancing work, fitness, and travel. Brands are innovating with lightweight packaging and recyclable bottles to enhance convenience and sustainability. Retailers are also expanding availability through vending machines, online platforms, and refrigerated grab-and-go sections. As breakfast routines shift toward quick nutrition, yogurt drinks are increasingly replacing traditional meals. This trend is especially strong in metros where demand for health-oriented, on-the-go products continues to rise sharply.

• Rising Awareness about Probiotics

Growing awareness of gut health and the benefits of probiotics has positioned drinkable yogurt as a functional beverage of choice. Consumers are recognizing its ability to support digestion, improve immunity, and maintain nutrient absorption. Health professionals and influencers are amplifying probiotic awareness through campaigns and wellness content. As a result, brands are highlighting live cultures like Lactobacillus and Bifidobacterium on labels to attract health-conscious buyers. In addition, product innovations combining probiotics with prebiotics and plant-based ingredients are gaining traction. This increased consumer education around microbiome health is driving strong sales and encouraging premiumization in the drinkable yogurt category.

Key Trends in the Drinkable Yogurt Market

• Diverse Flavor Profiles and Product Innovations

Manufacturers are experimenting with unique flavor blends and ingredient combinations to attract diverse consumer segments. Innovative options such as tropical fruit fusions, herbal infusions, and vegetable-based yogurts are gaining attention in global markets. Brands are also launching seasonal and limited-edition variants to keep offerings fresh and exciting. Furthermore, companies are enhancing nutritional value by adding protein, fiber, and vitamins. Flavored yogurt drinks tailored to regional preferences, such as mango lassi in Asia or berry mixes in North America, are expanding reach. This continuous innovation in taste and nutrition strengthens consumer loyalty and encourages repeat purchases.

• Plant-Based and Non-Dairy Alternatives

The rapid growth of veganism and lactose intolerance awareness is propelling demand for plant-based drinkable yogurt. Producers are using almond, soy, oat, and coconut bases to develop creamy, dairy-free options rich in probiotics and calcium. These alternatives appeal not only to vegan consumers but also to those seeking sustainability and animal-free products. Companies are focusing on improving taste and texture to rival traditional dairy yogurt, making plant-based options more mainstream. Major players like Danone and Chobani are expanding their dairy-free portfolios, introducing organic and clean-label formulations that align with modern dietary preferences and ethical consumption habits.

• Functional and Fortified Products

The trend toward functional nutrition is reshaping the drinkable yogurt landscape. Manufacturers are enriching products with additional nutrients such as omega-3 fatty acids, vitamin D, calcium, and probiotics to address specific health goals. Functional yogurt drinks now cater to immunity, bone health, and energy enhancement. Brands are also collaborating with nutritionists to design products targeting children, athletes, and elderly consumers. Innovations like yogurt infused with adaptogens or plant proteins are becoming popular in the premium segment. As consumers increasingly seek beverages that deliver both taste and tangible health benefits, fortified yogurt drinks are becoming a staple in daily diets.

Our report provides a deep dive into the drinkable yogurt market analysis, outlining the current trends, underlying market demand, and growth trajectories.

Leading Key Players Operating in the Drinkable Yogurt Industry:

• Abel & Cole Limited (William Jackson Food Group)
• Arla Foods Ingredients Group P/S
• Chobani LLC
• CP-Meiji Co. Ltd.
• Danone S.A.
• Dutch Lady Milk Industries Berhad (Royal FrieslandCampina N.V.)
• Lactel (Lactalis International)
• Pillars Drinkable Yogurt
• Schreiber Foods Inc.

Drinkable Yogurt Market Report Segmentation:

Breakup By Type:

• Plain Yogurt
• Flavored Yogurt

Flavored yogurt accounts for the majority of shares due to its wide array of tastes and consumer appeal, encompassing yogurt infused with various flavors including fruit, vanilla, and chocolate.

Breakup By Category:

• Dairy-Based Yogurt
• Non-Dairy Based Yogurt

Non-dairy based yogurt dominates the market on account of the increasing number of consumers with lactose intolerance, dairy allergies, or those following plant-based diets.

Breakup By Distribution Channel:

• Supermarkets and Hypermarkets
• Convenience Stores
• Specialty Stores
• Online Stores
• Others

Supermarkets and hypermarkets represent the majority of shares due to their wide variety of brands and flavors, providing consumers with ample choices and the convenience of one-stop shopping.

Breakup By Region:

• North America (United States, Canada)
• Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
• Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
• Latin America (Brazil, Mexico, Others)
• Middle East and Africa

Asia Pacific enjoys the leading position owing to the increasing adoption of Western dietary habits and the growing demand for dairy-based products like drinkable yogurt.

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IMARC Group is a global management consulting firm that helps the world's most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

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