Latin America Herbal Supplements Market Forecast by 2033

Market Size in 2024: USD 3.3 Billion
Market Forecast in 2033: USD 5.9 Billion
Market Growth Rate 2025-2033: 6.54%

The Latin America herbal supplements market reached USD 3.3 Billion in 2024 and is projected to expand to USD 5.9 Billion by 2033, growing at a CAGR of 6.54% during 2025-2033. This growth is supported by rising consumer awareness of preventive healthcare, increasing prevalence of lifestyle-related diseases, and the growing demand for natural, plant-based alternatives to chemical-based drugs.

Growth Drivers of the Latin America Herbal Supplements Market

Rising Prevalence of Lifestyle Diseases

Chronic diseases rise among Latin American populations. Obesity, diabetes, and cardiovascular diseases rise too. This rise is one of the key factors that drives market growth. According to the Pan American Health Organization (PAHO), nearly 62% of adults in Latin America are overweight or obese within this period, which is increasing the market for preventive health products such as herbal supplements. The herbal supplements give antioxidants, vitamins and minerals to the body. They are being increasingly used for weight control and for improving digestion and immunity. The growing demand for preventive healthcare means preventive healthcare is expected to be a growing segment.

Government Support for Natural and Traditional Medicine

Latin American governments have encouraged the use of herbal drubs and customary medicine in their country's healthcare systems. The Brazilian Ministry of Health incorporated the use of herbal medicines into the public healthcare system of Brazil, and herbal medicines were available to patients. Consequently, Mexico's use of over 100 medicinal plants in the official pharmacopeia, which in turn has inspired their incorporation into the national healthcare system, gives herbal supplements legitimacy with consumers and open market conditions.

Growing Demand for Organic and Vegan Products

Consumer preferences have shifted to organic, vegan, and naturally-produced foods, and naturopathy and holistic medicine (alternative medicine) are on the rise. As a result, more retailers and online retailers are selling herbal supplements and natural food products. The increasing demand for moringa, turmeric and ginseng herbal supplements has encouraged the growth of the market. In addition, the rise in the supply of certified organic and vegan herbal supplements encourages the market growth.

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Latin America Herbal Supplements Market Segmentation

Analysis by Product Type

• Moringa
• Echinacea
• Flaxseeds
• Turmeric
• Ginger
• Ginseng
• Others

Analysis by Formulation

• Tablets
• Capsules
• Liquid
• Powder and Granules
• Soft Gels
• Others

Analysis by Consumer

• Pregnant Women
• Adult
• Pediatric
• Geriatric

Analysis by Country

• Brazil
• Mexico
• Argentina
• Colombia
• Chile
• Peru
• Others

Top Latin American Herbal Supplements Companies:

• Amway International Inc.
• GNC Holdings Inc. (Harbin Pharmaceutical Group Co. Ltd.)
• Herbalife International of America Inc.
• Jarrow Formulas Inc.
• Natulab Laboratório S/A
• Now Health Group Inc.
• Nutraceutical International Corporation
• Sanofi SA
• The Clorox Company
• The Nature’s Bounty Co.

Latin America Herbal Supplements Market News

• 2025: Brazil expanded its national herbal medicine program, adding new plant-based treatments to public healthcare offerings.
• 2024: Mexico updated its pharmacopeia to include additional medicinal plants, strengthening the role of herbal remedies in healthcare.
• 2024: Herbalife launched new plant-based supplement lines in Latin America, focusing on immunity and digestive health.
• 2023: Amway announced investments in sustainable sourcing of moringa and turmeric for its Latin American product lines.
• 2023: E-commerce platforms in Brazil and Mexico reported double-digit growth in herbal supplement sales, driven by younger consumers.

Key highlights of the Report:

• Market Performance (2019-2024)
• Market Outlook (2025-2033)
• COVID-19 Impact on the Market
• Porter’s Five Forces Analysis
• Strategic Recommendations
• Historical, Current and Future Market Trends
• Market Drivers and Success Factors
• SWOT Analysis
• Structure of the Market
• Value Chain Analysis
• Comprehensive Mapping of the Competitive Landscape

Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as part of the customization.

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