According to the UnivDatos analysis, “Liquid Soap Market” report, the global market was valued at USD 19 Billion in 2022, growing at a CAGR of 6% during the forecast period from 2023 – 2030.

Consumers in today’s time are becoming more aware of maintaining good hygiene and turning to liquid soap as a more convenient and effective way to keep themselves clean. The soaps are eco-friendly and sustainable living. Liquid soaps are often made from natural ingredients and are biodegradable, making them a more environmentally friendly choice compared to traditional bar soaps. Thus, with the increasing trend of consumers who want to reduce their impact on the Earth and adopt a more environmentally friendly lifestyle.

Asia Pacific is expected to hold a significant share in 2022

Asia-Pacific is expected to hold a significant share in 2022. This is mainly due to the highly populous countries, flourishing hotels, resort businesses, and increasing sensitivity toward cleanliness in the region. Moreover, the rising income level of households has resulted in the increasing sale of premium products such as liquid soaps which has helped in expanding the market size in the region. Furthermore, many major players are increasing their product portfolio by launching new products in the market. For instance, in Sep 2022, Dettol entered the powder-to-liquid hand wash category after Godrej. Additionally, in July 2020, FMCG company CavinKare announced the launch of a silicone-free liquid hand soap under its flagship brand Nyle Naturals.

Changing Hygienic Lifestyles and Increasing the use of liquid soaps in different sectors         

The rising demand for taking precautions for health has had a significant impact on the liquid soap market size. The increasing shift to frequent hand washing with soap and water became a major factor in maintaining good hygiene during the pandemic till today’s time. In the healthcare sector, hospitals have seen a surge in demand for liquid soaps due to the increased focus on patient safety and prevention of transmission of infectious diseases. Also, Schools and universities have started installing dispensers for liquid soaps in common areas like classrooms, libraries, and dining facilities. This encourages regular handwashing habits and helps reduce the spread of germs and viruses. Thus, such sectors have seen the tremendous growth of liquid soap.

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In addition, many major players in the market are launching products to enhance the user experience with their variety of products in the market.

·         In October 2022, Unilever launched bio-enzyme-based Sunlight liquid soap in Thailand. To achieve this, the company made use of bio-enzymes, which are small, naturally generated proteins that are adept at accelerating metabolic reactions. Sunlight with bio-enzymes works up to ten times faster on encrusted food, saving consumers time and effort. Sunlight with bio-enzymes works up to ten times faster on encrusted food, saving consumers time and effort.

·         In 2020, Henkel announced a USD 23 million investment in its North American manufacturing facilities. This major investment will provide new equipment and a series of improvements that will support additional production of Dial liquid hand soap and hand sanitizers at its Geneva, NY, and West Hazleton, PA sites. To support new lines, which will contribute about 45 to 55 percent of total production at the Geneva facility, the company will be creating 180 new jobs at the plant.

Conclusion

Liquid soap is a type of cleansing agent made from the salts of vegetable or animal fats. These are used for various purposes including washing dishes and utensils, cleaning the body parts like hands, beard & face, and scrubbing dirty surfaces. Most people today from across the world are inclined toward using liquid soap instead of other options including soap bars. The key reason behind this shift is the ability of liquid soaps to retain over 30% of skin moisture.

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