Consumer preference is shifting increasingly toward natural and plant-based products in the India vitamins minerals supplement market, driven by health consciousness and environmental concerns.

Natural supplements, derived from herbs, fruits, and other botanical sources, are perceived as safer and free from harmful chemicals compared to synthetic alternatives.

This preference has boosted demand for natural health supplements, including turmeric, moringa, and spirulina-based products, which offer a wide range of nutritional benefits.

Manufacturers are responding by expanding natural product lines and emphasizing organic certifications to meet consumer expectations.

The growing trend of clean-label products and transparency in ingredient sourcing is further enhancing consumer trust.

With sustainability and wellness at the forefront, natural supplements are becoming a dominant segment within the broader India vitamins minerals supplement market.