According to a new report published by Allied Market Research, titled, “Threat Intelligence Market," The threat intelligence market size was valued at $13.5 billion in 2023, and is estimated to reach $43.3 billion by 2033, growing at a CAGR of 12.4% from 2023 to 2033. Threat intelligence facilitates security teams in adopting a proactive approach, thereby empowering them to implement impactful, data-centric measures to preclude cyber-attacks prior to their occurrence. Moreover, it can aid an organization in enhancing its capabilities to identify and counteract ongoing attacks. Security analysts produce threat intelligence by gathering unprocessed threat data and security-related information from diverse sources. Thereafter, they correlate and examine the data to reveal trends, patterns, and connections that enable a holistic understanding of the current or potential threats. For instance, in September 2024, Mastercard acquired Recorded Future, a global threat intelligence company, from Insight Partners for $2.65 billion. This acquisition strengthens Mastercard's cybersecurity capabilities by enhancing its insights and intelligence to protect the digital economy, both within the payments ecosystem and across broader digital landscapes, which drives the threat intelligence market size

Furthermore, major global threat intelligence market players have undertaken various strategies to increase the competition and offer enhanced services to their customers, for instance, in July 2022, Cyble entered into a threat Intelligence contributor partnership with VirusTotal, integrating its SaaS-based enterprise solution, Cyble Vision, into the broader cybersecurity community. This partnership enables security researchers globally to access Cyble’s unique threat indicators, derived from its comprehensive threat monitoring of over 200 billion dark web records and more than 400 million digital assets. By coordinating this actionable threat intelligence with VirusTotal's database, organizations can enhance their threat intelligence and digital risk protection frameworks, improving their ability to detect and respond to emerging cyber threats. 

Furthermore, in October 2023, ThreatQuotient, a leading security operations platform innovator, launched enhancements to its ThreatQ and ThreatQ TDR Orchestrator platforms. These products integrate automation, artificial intelligence (AI), and threat intelligence with new capabilities leveraging generative AI and natural language processing (NLP), continuing the company’s focus on simplifying security operations for SOC analysts and advancing beyond traditional process-driven SOAR platforms. These strategies reflect efforts of the threat intelligence market, which helps to expand its global footprint and leverage technology to deliver better threat intelligence services to customers.

In addition, the threat intelligence market is experiencing substantial growth due to the increasing incidence and sophistication of cyberattacks globally. Organizations across industries are prioritizing cyber security intelligence to safeguard sensitive data, leading to rise in demand for threat intelligence solutions. The growth of the Internet of Things (IoT) has increased the number of potential vulnerabilities or entry points for cyberattacks, making threat intelligence solutions critical for managing vulnerabilities in connected devices. For instance, in April 2024, Broadcom Inc. expanded its collaboration with Google Cloud to optimize VMware workloads for Google Cloud, integrating advanced generative AI capabilities and IoT-driven innovations. This partnership includes collaborative marketing efforts, the availability of Broadcom’s offerings on the Google Cloud Marketplace, and the adoption of Google’s foundational platform features and Vertex AI. By leveraging IoT data and generative AI technologies, the transition aims to enhance workload performance and deliver improved customer experiences, reflecting the growing synergy between cloud solutions and connected ecosystems in modern enterprises.

Region-wise, North America dominated the threat intelligence market in 2023. This is attributed to the growing frequency and sophistication of cyberattacks, including ransomware, data breaches, and DDoS attacks, across sectors such as finance, healthcare, and government, have further fueled the demand for threat intelligence tools. However, Middle East and Africa is expected to be the fastest-growing region during the threat intelligence market forecast period. This is attributed to the region ongoing digital transformation, rising internet penetration, and an increasing reliance on cloud technologies, which have expanded the attack surface for businesses and government entities, which have fuels the adoption of threat intelligence in the region.

Key findings of the study 

• By component, the solutions segment held the largest share in the threat intelligence market in 2023.

• By application, the security information and event management segment held the largest share in the global threat intelligence market in 2023.

• By deployment mode, the cloud segment is expected to show the fastest market growth during the forecast period.

• By organization size, the large enterprise segment held the largest share in the threat intelligence industry in 2023.

• By vertical, the IT and telecom segment held the largest share in the threat intelligence industry in 2023.

• Region-wise, North America held the largest threat intelligence market share in 2023. However, Middle East and Africa is expected to witness the highest CAGR during the forecast period.

The key players profiled in the threat intelligence market analysis are Cisco Systems Inc., McAfee, LLC, Broadcom, Juniper Networks, Inc., CrowdStrike, Inc., Palo Alto Networks, Inc., IBM Corporation, Anomali, Inc., Check Point Software Technologies Ltd., and Microsoft Corporation. These players have adopted various strategies to increase their market penetration and strengthen their position in threat intelligence industry.