The wheat berries market in the United States is witnessing robust growth, with revenue from sales estimated at USD 8.91 billion in 2024 and projected to reach USD 14.37 billion by 2034, expanding at a CAGR of 4.9% over the forecast period. This expansion is largely driven by rising health consciousness among consumers, growing demand for nutritious bakery products, and shifting post-pandemic lifestyles that prioritize convenience without compromising on nutritional value.

Wheat berries, a staple ingredient in bread, pasta, pastries, crackers, and breakfast cereals, are gaining popularity for their versatility and nutritional benefits. Hard wheat berries, known for their high protein content, are particularly favored in food applications and have become essential in home and commercial kitchens alike. As working populations increasingly seek quick-to-prepare meal options, demand for ready-to-eat and shelf-stable products like bread, pizza crusts, and pasta has surged, further fueling market growth.

Drivers of Market Expansion
Several factors are propelling the wheat berries market forward. The post-pandemic lifestyle shift has increased consumer focus on balanced nutrition, while a growing population with higher disposable income is spending more on healthful food products. Additionally, the expanding bakery sector in the U.S. is contributing to higher wheat berries consumption. Wheat-based products offer multiple health benefits, including improved metabolism, cholesterol management, blood sugar regulation, and weight management. The popularity of plant-based diets has further strengthened demand, as wheat berries provide a low-calorie, high-fiber alternative to animal-based foods.

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The market also benefits from wheat berries’ lower moisture content, which reduces the risk of microbial contamination, making them ideal for both human consumption and animal feed applications. Their high protein and amino acid content have made wheat bran a valuable ingredient in livestock nutrition, enhancing the product’s appeal across sectors.

Competitive Landscape and Recent Developments
The competitive environment in the U.S. wheat berries market is marked by strategic expansions and acquisitions by key players. Principal providers are focused on consolidating their presence in North America through the establishment of manufacturing plants, milling facilities, and distribution networks. Effective supply chain management has enabled manufacturers to offer both conventional and organic wheat products, ensuring timely deliveries across the country.

In a notable development, The Scoular Company acquired Columbia Grain & Ingredients and Live Oak in Florida in 2022, strengthening its capacity to supply premium grain and raw materials to livestock farmers in the Southeastern United States. Other key companies profiled in the market include Cargill, La Milanaise, Sunnyland Mills, Bob’s Red Mill Natural Foods, FairhavenMill, Farm Fresh Wheat, Natural Way Mills, Daybreak Mill, Whole Grain Milling Co., Sun Rise Flour Mill, Palouse Brand, Grain Place Foods, Shiloh Farms, The Teff Company, and Belle Valley Ancient Grains. These companies are leveraging innovation, strategic partnerships, and distribution expansion to capture larger market shares.

Market Segmentation and Trends
The foodservice industry represents a significant share of the wheat berries market, valued at USD 3.33 billion in 2024 and expected to grow to USD 5.11 billion by 2034 at a CAGR of 4.4%. Wheat berries are widely used in salads, soups, pilafs, and grain bowls due to their nutty flavor, chewy texture, and nutritional profile.

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Conventional wheat berries continue to lead the market over organic variants, generating sales of USD 4.8 billion in 2024 and projected to reach USD 7.66 billion by 2034, growing at a CAGR of 4.8%. Conventional wheat berries’ affordability, availability, and consumer familiarity contribute to their dominance, although the organic segment is also experiencing steady growth as consumer preference for clean-label and non-GMO products rises.

Outlook
The U.S. wheat berries market is poised for sustained growth over the coming decade. Increasing consumer awareness of health benefits, the expanding bakery and foodservice sectors, and ongoing product innovations are expected to drive continued demand. With strategic investments and acquisitions, leading market players are well-positioned to capitalize on opportunities and address evolving consumer preferences.