Japan Beer Market Overview

Market Size in 2024: USD 20.0 Billion

Market Size in 2033: USD 29.0 Billion

Market Growth Rate 2025-2033: 4.3%

According to IMARC Group's latest research publication, the Japan beer market size reached USD 20.0 billion in 2024. Looking forward, IMARC Group expects the market to reach USD 29.0 billion by 2033, exhibiting a growth rate (CAGR) of 4.3% during 2025-2033. 

Download a sample PDF of this report: https://www.imarcgroup.com/japan-beer-market/requestsample

Growth Factors in the Japan Beer Market

• Rising Product Demand Among Millennials

The growth in the Japan beer market can be attributed to the rising product demand among the millennials. There is also an increasing consumer preference for beer and other alcoholic beverages during celebrations and social and cultural gatherings, which is driving market expansion across the country.

• Premium Craft Beer Demand

The escalating demand for premium craft beer among the masses is favoring the market growth. Various product innovations, such as the introduction of beers with less sugar content suitable for health-conscious consumers, are providing a thrust to the market growth and creating new opportunities for brewers.

• Product Innovation and Natural Ingredients

Product manufacturers are launching variants manufactured and brewed using natural and sustainably sourced ingredients, thereby increasing the product demand. The development of exotic and tropical flavored beer variants, along with convenient product availability through e-commerce websites, is driving the market growth across the country.

Key Trends in the Japan Beer Market

• Shift Towards Craft Beer Culture

A growing shift towards craft beers, with smaller, independent breweries gaining popularity among consumers. This trend is driven by an increasing need for authenticity and an exit from the mass-produced products traditionally dominant in the market, creating opportunities for niche players.

• E-commerce and Digital Distribution Expansion

The sudden outbreak of the COVID-19 pandemic has led to a change in consumer inclination from conventional brick-and-mortar distribution channels towards online retail platforms for the purchase of beer across the nation, accelerating digital transformation in the industry.

• Health-Conscious Consumer Preferences

There is a notable trend towards low-alcohol and alcohol-free beer variants as health-conscious consumers seek alternatives that align with their lifestyle choices. This shift is encouraging manufacturers to develop innovative products that cater to changing consumer preferences while maintaining taste and quality.

Japan Beer Market Industry Segmentation:

The report has segmented the market into the following categories:

Breakup by Product Type:

• Standard Lager
• Premium Lager
• Specialty Beer
• Others

Breakup by Packaging:

• Glass
• PET Bottle
• Metal Can
• Others

Breakup by Production:

• Macrobrewery
• Microbrewery
• Others

Breakup by Alcohol Content:

• High
• Low
• Alcohol-Free

Breakup by Flavor:

• Flavored
• Unflavored

Breakup by Distribution Channel:

• Supermarkets and Hypermarkets
• On-Trades
• Specialty Stores
• Convenience Stores
• Others

Breakup by Region:

• Kanto Region
• Kinki Region
• Central/Chubu Region
• Kyushu-Okinawa Region
• Tohoku Region
• Chugoku Region
• Hokkaido Region
• Shikoku Region

Request a Customized Report for Deeper Insights: https://www.imarcgroup.com/request?type=report&id=4663&flag=E

Key Players:

The competitive landscape of the industry has also been examined along with the profiles of the key players, including major beer manufacturers such as Asahi Group Holdings, Kirin Holdings, Suntory Holdings, and Sapporo Holdings.

Recent News and Developments

• Major Breweries Revenue Growth: Japan's big four breweries experienced significant revenue growth in 2024, with Suntory Holdings leading with a record revenue increase, followed by strong performance from Asahi Group Holdings and Kirin Holdings, surpassing the JPY2 trillion revenue mark.
• Market Share Competition: Asahi maintains its position as the largest beer brewer in Japan with a 37% market share, followed by Kirin Beer with 34% and Suntory with 16%, indicating intensified competition among major players in the domestic market.
• Alcohol Content Labeling Initiative: Major beer manufacturers, including Asahi Breweries, have implemented comprehensive alcohol content labeling on beer cans, completing the transition by the end of 2023, enhancing consumer transparency and health awareness.
• Craft Beer Market Expansion: The Japan craft beer market is experiencing remarkable growth, with expectations to reach significant market value by 2033, driven by increasing consumer engagement and loyalty toward artisanal brewing products.

Future Outlook

The future of the Japan beer market appears promising, driven by continued innovation in product development and changing consumer preferences. The market is expected to benefit from the growing popularity of craft beer, health-conscious product variants, and digital distribution channels. Emerging trends such as sustainable brewing practices and premium positioning could further enhance market growth potential. However, challenges including demographic changes and evolving consumer habits will require strategic adaptation by market players to maintain competitiveness and capture new growth opportunities.

Research Methodology:

The report employs a comprehensive research methodology, combining primary and secondary data sources to validate findings. It includes market assessments, surveys, expert opinions, and data triangulation techniques to ensure accuracy and reliability.

Note: If you require specific details, data, or insights that are not currently included in the scope of this report, we are happy to accommodate your request. As part of our customization service, we will gather and provide the additional information you need, tailored to your specific requirements. Please let us know your exact needs, and we will ensure the report is updated accordingly to meet your expectations.

About Us:

IMARC Group is a global management consulting firm that helps the world's most ambitious changemakers to create a lasting impact. The company provides a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

Contact:
Street: 563-13 Kamien
Area: Iwata
Country: Tokyo, Japan
Postal Code: 4380111
Email: sales@imarcgroup.com