UK Lingerie Market Overview

Market Size in 2024: USD 2.97 Billion

Market Forecast in 2033: USD 5.38 Billion

Market Growth Rate (CAGR) 2025-2033: 6.12%

The UK lingerie market size reached USD 2.97 Billion in 2024. The market is projected to reach USD 5.38 Billion by 2033, exhibiting a growth rate (CAGR) of 6.12% during 2025-2033.

UK Lingerie Market Trends and Drivers:

The UK lingerie market is currently being influenced by several key trends, with a strong emphasis on comfort, inclusivity, and sustainability. Shoppers are increasingly valuing comfort over just looks, which has led to a growing demand for wireless bras, seamless underwear, and breathable materials. This trend is especially noticeable among working women and those juggling hybrid lifestyles.

Additionally, the ongoing body positivity movement is a significant force, encouraging brands to expand their offerings to include a broader range of sizes, shapes, and styles that cater to every body type. This change is not just about the products themselves; it’s also reshaping marketing strategies, as brands are now opting for more realistic and diverse representations in their campaigns.

Sustainability and ethical practices are really starting to take off. With more people becoming aware of environmental issues, shoppers are on the lookout for lingerie crafted from eco-friendly materials like organic cotton, bamboo, and recycled fabrics. Brands that are open about their sourcing and manufacturing methods are finding themselves ahead of the game.

The digital world is really shaping the way we shop, especially with the rise of e-commerce platforms and innovative digital fitting technologies. Virtual fitting rooms and AI-powered size guides are making it easier for shoppers to find the right fit, which helps cut down on return rates and makes online shopping more enjoyable something that really resonates with younger, tech-savvy consumers. Plus, the trend of using social media influencers to showcase products and build a community around brands is booming, particularly among Gen Z and millennial women.

UK Lingerie Market News:

• September 2025: A new report highlighted that the UK lingerie industry is shifting towards sustainability, with a growing demand for eco-friendly materials and ethical manufacturing processes.

• August 2025: A benchmarking report for Q2 2025 revealed that top UK lingerie brands are focusing on digital marketing strategies, with a strong emphasis on paid media, SEO, and conversion optimization to compete in a challenging market.

• July 2025: A report on the UK womenswear market noted that while consumer spending is softening, there is still an opportunity for growth in the premium and accessible luxury segments, which also applies to lingerie.

• January 2025: An expert review of lingerie trends for 2025 indicated a strong move towards "underwear as outerwear," with pieces like lace camisoles and bodysuits being styled as a statement layer.

For an in-depth analysis, you can refer to the sample copy of the report: https://www.imarcgroup.com/uk-lingerie-market/requestsample

UK Lingerie Market Segmentation:

By Product Type:

• Brassiere

• Knickers or Panties

• Shapewear

• Others

Material Insights:

• Cotton

• Silk

• Satin

• Nylon

• Others

Price Range Insights:

• Economy

• Premium

Distribution Channel Insights:

• Mass Merchandizers

• Specialized Stores

• Online Stores

• Others

Region Insights:

• London

• South East

• North West

• East of England

• South West

• Scotland

• West Midlands

• Yorkshire and The Humber

• East Midlands

• Others

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players.

Ask Our Expert & Browse Full Report with TOC & List of Figure: https://www.imarcgroup.com/request?type=report&id=38171&flag=C

Key highlights of the Report:

• Market Performance (2019-2024)

• Market Outlook (2025-2033)

• COVID-19 Impact on the Market

• Porter’s Five Forces Analysis

• Strategic Recommendations

• Historical, Current and Future Market Trends

• Market Drivers and Success Factors

• SWOT Analysis

• Structure of the Market

• Value Chain Analysis

• Comprehensive Mapping of the Competitive Landscape

Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.

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