IQOS是什麼?全球熱銷加熱菸品牌,營收已超越萬寶路!

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你可能聽過 IQOS,但你知道它背後的意義與市場地位嗎?

加熱菸IQOS是由國際菸草大廠菲利普莫里斯國際(PMI)推出的加熱菸品牌,於 2014 年 11 月率先在日本與義大利上市,從此改寫了全球吸菸市場的規則 —— ​不再依靠燃燒,而是透過加熱菸草來釋出氣霧,大幅降低有害物質產生。​

根據 PMI 2023 年底數據,​無燃燒煙霧產品(包括 IQOS 系列)的銷售額已佔 PMI 全球總營收的近 40%,顯示其已成為加熱煙品牌營收的重要支柱。

更值得注意的是,​在美國以外的市場,IQOS 的營收表現已經超越經典香菸品牌「萬寶路(Marlboro)」​,成為 PMI 旗下最賺錢、也最具成長潛力的產品線。熱門網頁:URL合集   URL合集1

IQOS加熱煙 不只是一個產品,它代表的是 ​菸草產業的技術革新與消費者習慣的轉變。對於追求新體驗、減少菸草燃燒危害的用戶來說,IQOS 台灣提供了一個兼具現代感與相對減害的選擇。

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