Europe Sanitary Napkin Market Forecast by 2033

Market Size in 2024: USD 6.57 Billion
Market Forecast in 2033: USD 10.30 Billion
Market Growth Rate 2025-2033: 4.87%

The Europe sanitary napkin market surpassed USD 6.57 billion in 2024 and is projected to reach USD 10.30 billion by 2033, expanding at a CAGR of 4.87 percent. This growth is underpinned by rising menstrual-health awareness, increasing female workforce participation, and a decisive shift toward sustainable and premium hygiene products.

Growth Drivers Behind the European Sanitary Napkin Market

Catalonia Free-Product Initiative & Period-Poverty Reduction

In March 2024, Spain’s Catalonia region launched a groundbreaking programme that distributes free reusable menstrual cups, period underwear, and cloth pads through over 3,300 pharmacies. Early results show 180,000 women received subsidised products in 6 months, reducing single-use waste by 22%. The scheme has triggered similar pilots in France and Italy, creating a demand for eco-friendly disposables and long-term consumption habits in Southern Europe.

EU Ecolabel & Bio-Based Material Incentives

The European Commission’s 2024 update to the EU Ecolabel criteria for absorbent hygiene products gives a 15% tax rebate on biodegradable and compostable napkins. By January 2025, 42 brands – including Procter & Gamble’s Always range – had reformulated 180 SKUs to meet the standard. Eurocommerce in-store audits show a 9% price premium is fully offset by consumer willingness to pay for green credentials, speeding up the shift to plant-fibre and bio-polymer cores.

Corporate Digital Platforms & Subscription Growth

Essity AB launched the “MyCycle” digital wellness platform in June 2024, offering AI-driven product recommendations and doorstep subscription packs. In 5 months, the service has enrolled 350,000 active users in Germany and the UK, with a 14% increase in repeat purchases. This data-driven engagement model is expanding the market for ultra-thin and overnight variants and deepening brand loyalty among Gen-Z consumers.

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Europe Sanitary Napkin Market Segmentation

Analysis by Type

• Menstrual Pad
• Pantyliner

Analysis by Distribution Channel

• Supermarkets and Hypermarkets
• Pharmacies
• Convenience Stores
• Online
• Specialty Stores
• Others

Analysis by Country

• Germany
• France
• United Kingdom
• Italy
• Spain
• Others

Competitive Landscape

The competitive landscape of the industry has also been examined along with the profiles of the key players.

Europe Sanitary Napkin Market News

• March 2024: Procter & Gamble launched a compostable Always line using plant-based fibres across France and Germany.
• June 2024: Essity AB introduced “MyCycle”, an AI-driven subscription platform now serving 350,000 users.
• August 2024: Daye rolled out a DTC subscription service in Germany and France, offering customizable monthly packs.
• October 2024: SCA Hygiene opened a new sustainable production facility in Poland to supply Eastern Europe.

Key highlights of the Report:

• Market Performance (2019-2024)
• Market Outlook (2025-2033)
• COVID-19 Impact on the Market
• Porter’s Five Forces Analysis
• Strategic Recommendations
• Historical, Current and Future Market Trends
• Market Drivers and Success Factors
• SWOT Analysis
• Structure of the Market
• Value Chain Analysis
• Comprehensive Mapping of the Competitive Landscape

Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as part of the customization.

About Us:

IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.