According to the detailed analysis done by experienced researchers at Fact.MR, the global sunless tanners market is estimated at US$ 1.59 billion in 2023. The market is projected to expand at a CAGR of 5.3% and reach US$ 2.67 billion by the end of 2033.This growth is fueled by increasing consumer awareness of the health risks associated with UV exposure, a rising preference for organic and natural tanning products, and the global expansion of the personal care industry. The market is particularly strong in regions like Europe, which held a 35.1% share in 2022, and the United States, valued at USD 402 million in the same year. Key drivers include the growing demand for a sun-kissed complexion without the risks of skin cancer, coupled with innovations in product formulations. However, challenges such as limited awareness in developing markets and regulatory restrictions on chemical ingredients may hinder growth. The market’s future hinges on manufacturers’ ability to innovate with safer, eco-friendly products and leverage digital platforms for broader reach.

Want a Sample Before Buying? Download Free Sample: https://www.factmr.com/connectus/sample?flag=S&rep_id=8922

Sunless Tanners Market Technology Development:

Technological advancements in the sunless tanners market are centered on improving product safety, efficacy, and consumer experience. The shift toward organic and natural ingredients, such as antioxidants, fruit extracts, essential oils, and vitamins, has gained momentum due to consumer concerns about the adverse effects of synthetic chemicals. These natural formulations offer a safer, skin-nourishing alternative, providing a realistic tanning experience while reducing irritation risks. For instance, brands are incorporating hydrating ingredients to rejuvenate skin, aligning with the growing demand for multifunctional skincare products.

Innovations in product delivery systems, such as sprays, mousses, and mists, are enhancing application ease and consistency. The integration of augmented reality (AR) and virtual reality (VR) technologies is transforming the consumer purchasing experience. A notable example is Bondi Sands’ 2023 partnership with Perfect Corp., which introduced AR-based virtual try-on features for sunless tanners in the UK, US, and Australia. This technology allows consumers to visualize tanning results before purchase, boosting engagement and sales. Additionally, advancements in formulation technology are enabling longer-lasting, streak-free results, addressing common consumer complaints about uneven application and fading. These developments align with global trends toward sustainability and personalization, positioning manufacturers to meet evolving consumer expectations and regulatory standards.

Sunless Tanners Market Demand and Impact Analysis:

The demand for sunless tanners is driven by a growing awareness of the health risks associated with prolonged UV exposure, such as melanoma and non-melanoma skin cancers, which cost USD 3.31 billion and USD 4.81 billion annually to treat in the US, respectively. Consumers, particularly younger demographics aged 15–20, are increasingly opting for sunless tanning products like creams, lotions, sprays, and serums to achieve a bronzed look safely. The global trade of personal care products, with exports valued at USD 103 million to Indonesia and USD 120 million to Thailand in 2021, is further boosting market growth.

In developed markets like the US, the rise in beauty salons—approximately 77,000 new establishments in 2020—has increased demand for professional-grade tanning products. In emerging economies, such as China and India, rising disposable incomes and a growing middle class are fueling interest in premium skincare products, including sunless tanners. China’s market is projected to grow at a robust 7.7% CAGR, reaching USD 131 million by 2033, driven by increased online sales and cultural preferences for tanned skin.

However, challenges persist. In developing countries, limited awareness of sunless tanning products and a preference for traditional tanning methods are restraining demand. Additionally, regulatory restrictions on chemical ingredients in some regions are pushing manufacturers to reformulate products, increasing production costs. The growing preference for organic and vegan products, particularly in Europe and the US, is creating opportunities for brands to innovate and capture market share by aligning with consumer demand for eco-friendly and skin-safe solutions.

Sunless Tanners Market Analysis by Top Investment Segments:

The sunless tanners market is segmented by product type (body tanners, face tanners), product form (creams & lotions, gels, sprays, oils, serums, mousses, mists, drops, wipes), skin type (normal, dry, oily, combination, sensitive), ingredient (conventional/inorganic, organic/natural), application (men, women, unisex), and distribution channel (supermarkets/hypermarkets, convenience stores, brand outlets, online sales).

The creams and lotions segment, which held a 55.1% market share in 2022, is the most lucrative, projected to grow at a 5% CAGR to reach USD 1.11 billion by 2033. This dominance is attributed to their low oil content, ease of application, and widespread availability across brands. The organic/natural ingredient segment is gaining traction due to consumer concerns about synthetic chemicals, with brands like Cosmopolitan and Devoted Creations launching vegan and cruelty-free tanning products in 2021.

The women’s application segment accounted for 65.1% of global sales in 2022, driven by increased spending on personal care products, particularly in corporate settings. However, the unisex segment is emerging as a growth area, reflecting changing consumer preferences for inclusive products. Online sales channels are expected to grow rapidly, fueled by e-commerce proliferation, steep discounts, and home delivery services. Supermarkets and hypermarkets, contributing 54.5% of revenue in 2023, remain dominant due to their convenience and wide product range. Investment in organic product lines and online distribution platforms represents significant opportunities, particularly in regions with high internet penetration like Asia-Pacific.

Sunless Tanners Market Across Top Countries:

1.United States: Valued at USD 402 million in 2022, the US market is driven by a strong tanning culture, a growing number of beauty salons, and demand for eco-friendly products. The mature market is expected to grow steadily, supported by renovation trends and consumer awareness of UV risks.

2.China: Projected to reach USD 131 million by 2033 at a 7.7% CAGR, China’s market is fueled by increasing online sales and cultural preferences for tanned skin. Rising internet penetration and e-commerce platforms are key growth drivers.

3.Germany: With a projected 5.1% CAGR through 2033, Germany benefits from a well-established personal care industry and high adoption of organic and vegan products, aligning with stringent EU regulations.

4.Japan: Forecasted to grow at a 4.3% CAGR, Japan’s market is driven by sophisticated consumer preferences and rising concerns about UV-related skin damage. Online channels are significantly boosting sales.

5.India: An emerging market, India is seeing increased demand due to urbanization, rising disposable incomes, and growing awareness of skin health, making it a key investment destination.

Leading Sunless Tanners Companies and Their Industry Share:

The sunless tanners market is competitive, with major players like Johnson & Johnson Services, Inc., Clinique Laboratories, LLC, Crown Laboratories, Inc., Bayer Consumer Health, Bali Body Pty Ltd., Groupe Clarins, Dr. Dennis Gross Skincare LLC, Edgewell Personal Care Company, Decleor, Givaudan SA, Christian Dior SA, Clarins Group, and Beiersdorf AG dominating the landscape. These companies leverage strong brand recognition, extensive distribution networks, and innovative product portfolios to maintain their market share.

For instance, Clarins and L’Oréal S.A. are expanding their retail presence in Europe, focusing on organic and vegan tanning products. Partnerships, such as Cosmopolitan and Devoted Creations’ 2021 launch of vegan tanning creams, highlight the industry’s focus on sustainability. New entrants are also making inroads by collaborating with influencers and leveraging social media for brand promotion, particularly in emerging markets. Established players are investing in R&D to develop safer, longer-lasting formulations, ensuring compliance with regulatory standards and consumer preferences for natural products.

Sunless Tanners Market Historic and Future Pathway Analysis:

From 2018 to 2022, the sunless tanners market grew from USD 1.51 billion to USD 1.59 billion, driven by increasing consumer awareness of UV risks and the global expansion of the personal care industry. The shift toward organic and natural products began gaining traction during this period, spurred by regulatory restrictions on chemical ingredients. Looking forward, the market is expected to grow at a 5.3% CAGR, reaching USD 2.67 billion by 2033. Key trends include the rising popularity of online sales channels, the adoption of AR/VR technologies for enhanced consumer experiences, and the development of multifunctional tanning products with skin-nourishing properties.

Emerging economies, particularly in Asia-Pacific, will drive future growth due to rapid urbanization and increasing disposable incomes. However, challenges such as limited awareness in developing markets and raw material cost fluctuations will require strategic innovation. Companies are expected to focus on sustainable formulations, partnerships with influencers, and digital marketing to capture market share. The emphasis on organic and vegan products will align with global sustainability goals, ensuring the market’s long-term growth trajectory.

Browse for A Report: https://www.factmr.com/report/sunless-tanners-market

Sunless Tanners Industry News:

Recent developments highlight the dynamic nature of the sunless tanners market:

1.In August 2021, Cosmopolitan and Devoted Creations launched a vegan and cruelty-free tanning product line, including Liquid Sunshine Tanning Water and Sunless Mousse, catering to eco-conscious consumers.

2.In 2023, Bondi Sands partnered with Perfect Corp. to introduce AR-based virtual try-on features, enhancing the shopping experience in the UK, US, and Australia.

3.Leading brands like Clarins and Beiersdorf are expanding their organic tanning product lines, focusing on natural ingredients like fruit extracts and essential oils to meet consumer demand.

These initiatives reflect the industry’s focus on innovation, sustainability, and digital engagement, positioning the market for continued growth.

Explore More Related Studies Published by Fact.MR Research

Shaped Liquid Cartons Market- https://www.factmr.com/report/4183/shaped-liquid-cartons-market

Insulated Drinkware Market- https://www.factmr.com/report/4327/insulated-drinkware-market

Laser Hair Removal Market- https://www.factmr.com/report/laser-hair-removal-market

Face Cream Market- https://www.factmr.com/report/face-cream-market

Sunless Tanners Market- https://www.factmr.com/report/sunless-tanners-market

Soundproof Curtains Market- https://www.factmr.com/report/soundproof-curtains-market

Driving Apparel Market- https://www.factmr.com/report/driving-apparel-market

Mineral Cosmetics Market- https://www.factmr.com/report/mineral-cosmetics-market

Aesthetic Lasers Market- https://www.factmr.com/report/aesthetic-lasers-market

About Fact.MR

We are a trusted research partner of 80% of Fortune 1000 companies across the globe. We are consistently growing in the field of market research with more than 1000 reports published every year. The dedicated team of 400-plus analysts and consultants is committed to achieving the utmost level of our client’s satisfaction.

Contact:
11140 Rockville Pike
Suite 400
Rockville, MD 20852
United States
Tel: +1 (628) 251-1583
Sales Team: sales@factmr.com
Follow Us: LinkedIn | Twitter | Blog