As per UnivDatos, The Personalized Nutrition Market is expected to grow at a CAGR of ~12% during the forecast period to reach market size of more than US$19 billion by 2027.

The surge in the Personalized Nutrition Market is on account of the rising disposable income. Disposable income is closest to the concept of income as generally understood in economics. Household disposable income measures the income of households (wages and salaries, self-employed income, income from unincorporated enterprises, social benefits, etc.), after considering net interest and dividends received and the payment of taxes and social contributions. The rising disposable income is leading to high purchasing power which is further intensifying the Personalized Nutrition market. As per the OECD, United States holds the highest disposable income, followed by Germany and Switzerland. Moreover, the rising prevalence of chronic diseases such as heart disease, cancer, diabetes, stroke, and arthritis further prompts the need for nutraceuticals and other personalized nutrition products. As per WHO, in 2019, an estimated 1.5 million deaths were directly caused by diabetes.

The report “Personalized Nutrition Market: Current Analysis and Forecast (2020-2027)” by UnivDatos deliver a comprehensive analysis of the Type, Application, End-use, and Region

Based on Type, the market is fragmented into Active measurement and Standard measurement. The Active measurement segment dominated the market in 2020 and is expected to grow at lucrative during the forecasted period. Active measurement tools consist of testing kits, apps, and programs. These generally provide a more accurate and customizable nutrient profile based on an individual’s requirements.

Based on Application, the market is fragmented into Standard supplements and Disease-based. The standard supplements segment dominated the market in 2020 and is expected to grow at lucrative during the forecasted period. The increasing awareness and changing preferences about the overall health of individuals have led to a surge in the number of people opting for standard supplements.

Access sample report (including graphs, charts, and figures): https://univdatos.com/reports/personalized-nutrition-market?popup=report-enquiry

Based on End-use, the market is fragmented into Direct-to-consumer, Wellness & Fitness centers, and Hospitals & Clinics. The Direct-to-consumer segment holds the largest share in 2020 and is expected to register the highest CAGR in the upcoming period due to the changing preferences of consumers for nutrition-rich products for the enhancement of their health. The rising consumer acceptance of personalized nutrition mainly depends on the interplay of its benefits and risks. The rising knowledge of the relationship between nutrition and genes mainly drives consumer acceptance. As per the Nielsen (2017) report, around 64% of the consumers follow dietary restrictions, either for personal or medical reasons

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