The India sunscreen market was valued at USD 481.2 million in 2024 and is anticipated to grow at a compound annual growth rate (CAGR) of 9.1% from 2025 to 2030. This rapid growth is largely fueled by increased awareness regarding skin health and a growing preference for sun protection products. With rapid urbanization, more people are spending time outdoors for work and leisure, leading to higher exposure to harmful UV rays and thus driving the demand for sunscreens as a protective measure.

Consumers today are looking for sunscreens that offer not only protection but also skincare benefits. Products infused with ingredients like vitamin C, niacinamide, and squalene are becoming increasingly popular, addressing the demand for multifunctional beauty solutions. For example, Lakmé, one of India’s leading makeup brands, recently launched a range of innovative suncare products targeting common user concerns such as oily or sticky residues and visible white casts. Their Sun Expert 1% Hyaluronic Complex Aqua Sun Gel uses hydro-gel technology to provide a lightweight, water-like feel on the skin. Additionally, the Sun Expert Invisible SPF 50 Sunscreen Stick offers an invisible finish suitable for use over makeup, and the Sun Tinted Spray combines sun filters with skin emollients in a water-based formula.

Innovative formats like spray sunscreens and sticks have increased convenience, appealing especially to busy consumers who prefer quick and easy application without rubbing. The expansion of both online and offline retail channels has significantly improved product accessibility, especially in tier 2 and tier 3 cities. E-commerce platforms are leading this growth, with many brands adopting omnichannel strategies to extend their reach. Partnerships with key players like Nykaa have played an important role in scaling the market presence of sunscreen products across India.

Key Market Trends & Insights:

•  Product Type: Lotion sunscreens led the market, capturing a revenue share of approximately 41.66%. Their popularity is attributed to their ease of application, widespread availability, and suitability for daily use.

•  SPF Level: Sunscreens with SPF 30 accounted for around 34.02% of the market share. This SPF level is favored for its balanced protection, making it ideal for everyday use in urban settings with moderate sun exposure. 

•  End-Use Demographics: The female segment dominated the market with a share of 70.43%. This trend is driven by women's established skincare routines and heightened awareness of sun-related skin issues.

•  Distribution Channels: Specialty stores held a 33.16% share of the market. These outlets are preferred for their curated product selections and personalized customer service, catering to consumers seeking expert recommendations.

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Market Size & Forecast:

• 2024 Market Size: USD 481.2 Million

• 2030 Projected Market Size: USD 810.6 Million

• CAGR (2025-2030): 9.1%

Key Companies & Market Share Insights:

Key players in the Indian sunscreen market are actively implementing strategies to enhance their market presence and broaden the reach of their products. These initiatives encompass a combination of geographical expansion, innovative product development, and strategic partnerships.

Brands are focusing on introducing new product formats such as spray sunscreens and stick formulations to cater to the evolving preferences of consumers seeking convenience and ease of application. Additionally, partnerships with e-commerce platforms like Nykaa have been instrumental in expanding brand accessibility, particularly in tier 2 and tier 3 markets, thereby driving scalability and reaching a broader consumer base. 

Furthermore, brands are emphasizing the development of multifunctional products that combine sun protection with skincare benefits, aligning with the growing consumer demand for products that offer multiple advantages. This approach not only addresses consumer needs but also positions brands to capitalize on the increasing awareness of skin health and the importance of sun protection.

Key Players

• The Derma Co

• Dr. Sheth's

• Dot & Key

• Minimalist

• Cetaphil

• Lakmē

• Neutrogena

• Re'equil

• Foxtale

• Aqualogica

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Conclusion:

The India sunscreen market is experiencing significant growth, driven by increasing awareness of skin health and a rising preference for sun protection products. Consumers are now seeking products that combine skincare benefits with sun protection, leading to the popularity of sunscreens enriched with ingredients like vitamin C, niacinamide, and squalene. Innovations such as spray sunscreens and stick formulations have made sun protection more convenient, appealing to busy-conscious consumers. The expansion of online and offline channels has boosted brand accessibility, reaching tier 2 and tier 3 markets. E-commerce leads this growth, while many brands adopt omnichannel strategies to maximize reach. Strategic partnerships have been crucial in driving scalability.