The India household appliances market was estimated to be valued at USD 22.45 billion in 2024 and is anticipated to grow at a compound annual growth rate (CAGR) of 7.2% during the period from 2025 to 2030. Several factors are driving this strong growth trajectory. Rising disposable incomes among Indian consumers are increasing purchasing power, while rapid urbanization is leading to higher demand for household appliances in expanding cities. Additionally, increased electrification in rural areas is opening up new markets, allowing more consumers to adopt modern appliances. The expanding middle class with evolving lifestyles also plays a crucial role in fueling this demand.

Technological advancements and the rising adoption of smart appliances are significantly shaping market growth. Government initiatives such as the "Make in India" campaign and rural electrification programs are further bolstering the market by encouraging domestic manufacturing and increasing accessibility. Moreover, the growth of e-commerce platforms combined with improvements in retail infrastructure are making household appliances more accessible to consumers across the country, thereby accelerating the market’s expansion.

The household appliances market in India is witnessing robust growth propelled by rising disposable incomes, increasing urban populations, and changing consumer preferences. According to a Times of India article published in May 2025, the fiscal year 2025 (FY25) saw average monthly spending on consumer durables increase dramatically by 72%, a sharp rise compared to just a 6% increase in FY24. This surge reflects a growing trend toward home ownership, which naturally boosts the demand for appliances and home furnishings. The market for major domestic appliances also recorded an 18% value-based growth in the first half of 2024. Premium product segments experienced significant expansion, with washing machines of 9 kg capacity and above growing by 30%, and energy-efficient air conditioners surging by 59%.

Technology and innovation remain key drivers influencing the market’s dynamics. Modern consumers show a strong preference for smart, energy-efficient appliances equipped with advanced features such as Internet of Things (IoT) connectivity, automation capabilities, and artificial intelligence (AI) integration. To cater to these evolving demands, manufacturers are focusing on product differentiation through enhanced energy ratings and environmentally friendly designs. Additionally, the availability of flexible financing options and attractive Equated Monthly Installment (EMI) schemes is encouraging consumers to invest in premium and technologically advanced appliances, further stimulating market growth.

Key Market Trends & Insights:

• In terms of product categories, the major appliances segment held a commanding position in the market in 2024, accounting for a significant 83.6% share of the total revenue. This highlights the dominance of large household appliances such as refrigerators, washing machines, air conditioners, and other essential durable goods in driving the overall market revenue.

• When looking at distribution channels, sales through electronic stores emerged as the leading avenue for household appliance purchases in 2024, capturing a revenue share of 53.66%. This indicates that a majority of consumers prefer to buy appliances from dedicated electronic retail outlets, which offer a wide selection, hands-on experience, and after-sales support.

• Despite the market’s growth, consumers in India’s household appliances sector face several challenges and pain points that influence their buying behavior and overall satisfaction levels. These issues can range from product affordability and availability to concerns over energy efficiency, product durability, and after-sales service. Such factors play a crucial role in shaping consumer preferences and their final purchasing decisions within this competitive market.

Order a free sample PDF of the India Household Appliances Market Intelligence Study, published by Grand View Research.

Market Size & Forecast:

• 2024 Market Size: USD 22.45 Billion

• 2030 Projected Market Size: USD 33.63 Billion

• CAGR (2025-2030): 7.2%

Key Companies & Market Share Insights:

Key players operating in the India household appliances market adopt a variety of strategic approaches to maintain and enhance their competitive position within the industry. A major focus is placed on ongoing innovation, particularly in the development of smart appliances that are energy-efficient and connected, addressing the changing preferences and requirements of modern consumers. These companies are also increasingly committed to sustainability by integrating eco-friendly materials and environmentally conscious designs into their products, reflecting the growing consumer emphasis on reducing ecological impact.

To broaden their reach and improve customer convenience, these companies invest significantly in expanding their distribution networks. This expansion involves a balanced combination of traditional retail outlets and the rapidly growing e-commerce sector, ensuring that consumers have easier access to a wide range of household appliances. Furthermore, by forging strategic partnerships and collaborations with technology firms, these companies are able to incorporate cutting-edge features such as Internet of Things (IoT) connectivity and automation into their products, enhancing the overall user experience.

In addition to product innovation and distribution expansion, these key players prioritize robust after-sales services and comprehensive warranty programs. These efforts are designed to boost customer satisfaction and loyalty, providing a distinct competitive advantage in an industry that is highly fragmented and fiercely competitive.

Key Players

• LG Electronics

• Samsung Electronics

• Whirlpool Corporation

• Godrej Appliances

• Haier Appliances India

• IFB Industries

• Bosch Household Appliances

• Voltas (Tata Group)

• Panasonic India

• Havells India (including Lloyd)

• Blue Star

• Electrolux

• Crompton Greaves Consumer Electricals

• Bajaj Electricals

• Morphy Richards (part of Bajaj Electricals in India)

Explore Horizon Databook – The world's most expansive market intelligence platform developed by Grand View Research.

Conclusion:

The India household appliances market is experiencing robust growth, driven by rising disposable incomes, urbanization, and shifting consumer preferences. Technological advancements, smart appliance adoption, and government initiatives like "Make in India" and rural electrification programs are fueling demand. The expansion of e-commerce and improved retail infrastructure also contribute to easier access and wider product availability, further accelerating market growth. The major domestic appliances market experienced significant value-based growth, with premium segments like washing machines and energy-efficient air conditioners expanding notably.