Saudi Arabia Lingerie Market Overview

Market Size in 2024 : USD 835.3 Million

Market Size in 2033: USD 1,680.0 Million

Market Growth Rate 2025-2033: 8.07%

According to IMARC Group's latest research publication,"Saudi Arabia Lingerie Market Report by Product Type (Brassiere, Knickers or Panties, Shapewear, and Others), Material (Cotton, Silk, Satin, Nylon, and Others), Price Range (Economy, Premium), Distribution Channel (Mass Merchandizers, Specialized Stores, Online Stores, and Others), and Region 2025-2033", Saudi Arabia lingerie market size reached USD 835.3 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 1,680.0 Million by 2033, exhibiting a growth rate (CAGR) of 8.07% during 2025-2033.

How AI is Reshaping the Future of Saudi Arabia Lingerie Market

• Personalized Shopping Experiences: AI-driven platforms like Noon.com use customer data to suggest lingerie, boosting sales through tailored recommendations and enhancing user satisfaction.
• • Efficient Supply Chains: AI optimizes inventory and reduces delays for Saudi retailers, cutting costs and ensuring lingerie availability matches consumer demand.
• • Government AI Support: Saudi Arabia’s National Strategy for Data & AI funds lingerie e-commerce innovation, attracting companies with incentives and grants.
• • Sustainable Production: AI helps lingerie brands adopt eco-friendly materials, aligning with consumer demand for sustainability and reducing environmental impact.
• • Market Growth Insights: The lingerie market, valued at USD 99.12 billion, grows as AI enhances online retail and consumer engagement.

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Saudi Arabia Lingerie Market Trends & Drivers:

The Saudi Arabia lingerie market is booming, largely because more women are joining the workforce and gaining financial independence. With over 60% of the population under 35, young women are spending more on personal style, including lingerie, as a way to express themselves. This shift is backed by rising disposable incomes, with consumers spending an average of $2,400 monthly on fashion and beauty, according to Chalhoub Group. Brands like Victoria’s Secret and H&M are expanding to meet this demand, offering diverse styles that resonate with empowered, style-conscious Saudi women.

Social media is transforming how Saudi women shop for lingerie, driving demand for trendy, inclusive designs. Platforms like Instagram fuel body positivity, with influencers showcasing diverse body types and styles, encouraging women to embrace self-expression. Online retailers like Kenz have seen a 60% sales surge during the pandemic, offering discreet shopping and delivery. This trend aligns with a cultural shift toward accepting varied body shapes, pushing brands to offer wider size ranges and comfortable options like wireless bras and bralettes, which are gaining popularity for their blend of style and ease.

Eco-conscious shopping is catching on fast in Saudi Arabia’s lingerie market, as consumers prioritize sustainable fabrics like organic cotton and recycled materials. This trend is driven by growing health and wellness awareness, with shoppers seeking breathable, lightweight options suited for the hot climate. Brands are responding, with companies like The Lycra Company aiming to boost bio-sourced fiber production significantly. E-commerce platforms like Namshi and Ounass make these eco-friendly products more accessible, offering a convenient way to shop while aligning with global sustainability trends, appealing to the young, affluent Saudi demographic.

Saudi Arabia Lingerie Industry Segmentation:

The report has segmented the market into the following categories:

Product Type Insights:

• Brassiere
• Knickers or Panties
• Shapewear
• Others

Material Insights:

• Cotton
• Silk
• Satin
• Nylon
• Others

Price Range Insights:

• Economy
• Premium

Distribution Channel Insights:

• Mass Merchandizers
• Specialized Stores
• Online Stores
• Others

Regional Insights:

• Northern and Central Region
• Western Region
• Eastern Region
• Southern Region

Recent News and Developments in Saudi Arabia Lingerie Market

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players.

Note: If you require specific details, data, or insights that are not currently included in the scope of this report, we are happy to accommodate your request. As part of our customization service, we will gather and provide the additional information you need, tailored to your specific requirements. Please let us know your exact needs, and we will ensure the report is updated accordingly to meet your expectations.

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