The Europe wearable breast pump market size was valued at USD 137.65 million in 2024 and is expected to expand at a CAGR of 9.67% from 2025 to 2030. This growth is largely driven by the rising number of working mothers in the region. Around 70-80% of women with children aged 6 to 11 are employed in Europe, though this varies by country due to differences in family policies, childcare availability, and cultural attitudes toward working women. Northern European countries like Sweden, Denmark, and Finland see higher employment rates among mothers, supported by family-friendly policies such as paid parental leave, affordable childcare, and flexible work options.

In contrast, southern and eastern European countries tend to have lower employment rates for mothers, influenced by more traditional gender role views and limited childcare support.

Additionally, increasing consumer awareness about wearable breast pumps and improvements in healthcare infrastructure in developing areas within Europe are expected to boost market demand. Government campaigns, especially those during the COVID-19 pandemic promoting the use of breast pumps to provide expressed breast milk safely, have further encouraged adoption. These safety-driven factors are anticipated to significantly support market growth during the forecast period.

Key Market Trends & Insights:

• The growth of the Europe wearable breast pump market is primarily driven by supportive policies that encourage breastfeeding and prioritize maternal health. Government initiatives, workplace accommodations, and public health campaigns that promote breastfeeding practices contribute significantly to increasing the demand for wearable breast pumps across the region.

• From a component perspective, the wearable pumps segment led the market in 2024, accounting for a notable 66.8% share. This dominant position reflects the growing consumer preference for compact, hands-free, and user-friendly devices that enable discreet milk expression, particularly for working mothers or those with busy schedules.

• In terms of technology, battery-operated wearable breast pumps held the largest revenue share in the European market in 2024, capturing 57.5% of the segment. This is largely due to their enhanced portability, convenience, and ease of use, allowing mothers to pump breast milk on the go without being tethered to a wall outlet. These features have made battery-powered models especially appealing to modern users, contributing to their widespread adoption across the region.

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Market Size & Forecast:

• 2024 Market Size: USD 137.65 Million

• 2030 Projected Market Size: USD 237.39 Million

• CAGR (2025-2030): 9.67%

Key Companies & Market Share Insights:

Significant investments in research and development (R&D) reflect a strong commitment to advancing connected healthcare solutions within the wearable breast pump market. Leading companies are actively addressing the increasing consumer demand for comfort, convenience, and discretion by leveraging the latest technological innovations. In response to this, the industry has witnessed continuous technological advancements, resulting in the launch of highly innovative and connected wearable breast pumps.

These next-generation devices are designed not only for efficient milk expression but also to integrate seamlessly into the lives of modern mothers. Many of these wearable pumps are equipped with features that enable users to monitor and control their pumping sessions via dedicated mobile applications. Bluetooth connectivity has become a standard feature, allowing real-time data synchronization between the device and a smartphone. In addition, features such as personalized settings, session history tracking, and smart notifications have become increasingly common, offering users a highly tailored and user-friendly experience. These developments are transforming traditional breast pumping into a more connected, efficient, and user-centered process.

Key Players

• Medela AG

• Willow Innovations, Inc.

• Philips

• Elvie (Chiaro Component Ltd)

• BabyBuddha Products, LLC

• Spectra

• iAPOY

• Lavie Mom

• Pigeon Corporation

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Conclusion:

The Europe wearable breast pump market is witnessing steady growth, driven by rising numbers of working mothers, supportive breastfeeding policies, and growing awareness of maternal health. Technological advancements, such as battery-operated and smart pumps with app connectivity and customizable features, are enhancing user convenience and driving adoption. Increasing investment in R&D reflects the market's shift toward connected healthcare solutions. Additionally, government initiatives, expanding e-commerce, and improved healthcare infrastructure are making wearable breast pumps more accessible. Countries with strong maternity support systems, particularly in Northern Europe, are leading in adoption, while the overall regional market benefits from shifting cultural and policy landscapes.