Europe Hair Color Market Overview and Growth Outlook

The Europe hair color market was valued at US$ 4.82 billion in 2023 and is projected to reach US$ 7.71 billion by 2031, expanding at a compound annual growth rate (CAGR) of 6.1% during the forecast period from 2023 to 2031.

As a mature and dynamic segment of the personal care industry, the European hair color market is characterized by high consumer awareness, evolving fashion trends, and a strong demand for both professional and at-home hair coloring solutions. Leading global manufacturers—including L’Oréal, Wella, and Henkel—dominate the regional landscape with comprehensive product portfolios that cater to a wide spectrum of consumer needs.

The Europe Hair Color Market is primarily segmented into permanent and temporary hair colors, with permanent options holding a dominant share due to their durability and superior gray coverage. Professional salons continue to be a vital channel for hair color services, offering specialized treatments such as balayage, highlights, and customized color applications. At the same time, the at-home segment is experiencing robust growth, propelled by rising self-care routines and the increasing availability of easy-to-use DIY kits.

A notable shift toward sustainability and health-conscious formulations is reshaping consumer preferences. Demand is growing for hair color products that are ammonia-free, vegan, organic, and non-toxic. In response, brands are innovating with plant-based dyes and gentle formulations that align with clean beauty trends.

The surge in at-home hair coloring can be attributed to busy lifestyles, which leave consumers with limited time for salon visits, as well as the high costs associated with professional services. DIY hair color products offer an affordable, convenient, and time-saving alternative. The rise of social media platforms such as Instagram and TikTok has further fueled this trend, with countless home-coloring tutorials and transformations inspiring users to experiment with bold and vibrant shades. Supermarkets and retail outlets now feature a wide array of DIY options, including color-depositing masks, gel and cream-based dyes, and plant-derived solutions promising full gray coverage and safe application.

This growing consumer preference for self-application products is a key driver of market growth across Europe.

Europe Hair Color Market Segmentation

Europe Hair Color Market By Product Type

• Permanent
• Semi-Permanent
• Temporary

Europe Hair Color Market By Type

• Powder
• Cream

Europe Hair Color Market By Distribution Channel

• Supermarkets and Hypermarkets
• Specialty Stores
• Online Retail

Europe Hair Color Market Regions and Countries Covered

Europe 

• UK
• Germany
• France
• Russia
• Italy
• Rest of Europe

Europe Hair Color Market Key Players and Competitive Landscape

Major players in the Europe hair color market include:

• L'Oréal SA
• Henkel AG & Co. KGaA
• Coty Inc.
• Revlon Inc.
• Kao Corporation
• Wella Operations US LLC
• Davines S.p.A.
• Keune Haircosmetics
• Beauty & Business S.p.A.
• H.S.A. Hair Styling Applications S.p.A.
• Famasar Srl
• ColorDesign Hair
• Laboratoire Native
• Antica Erboristeria S.p.A.
• Farmen International Cosmetics Distribution S.p.A.
• Elcéa
• Korres
• Sodalis Group
• Tricobiotos S.p.A.
• Pettenon Cosmetics S.p.A. S.B.

These companies are heavily focused on research and development to introduce high-quality, innovative hair color solutions tailored to shifting consumer expectations.

Research Methodology

The market size and forecasts were developed through a combination of primary and secondary research. Extensive secondary analysis was carried out using internal databases and credible external sources to gather relevant qualitative and quantitative insights. To validate findings and enhance analytical depth, multiple primary interviews were conducted with key industry stakeholders—including VPs, business development heads, market intelligence professionals, and national sales managers—as well as external experts such as analysts, valuation consultants, and thought leaders with specialization in the European hair color sector.

About Us:

Business Market Insights is a market research platform that provides subscription service for industry and company reports. Our research team has extensive professional expertise in domains such as Electronics & Semiconductor; Aerospace & Defense; Automotive & Transportation; Energy & Power; Healthcare; Manufacturing & Construction; Food & Beverages; Chemicals & Materials; and Technology, Media, & Telecommunications.

Author’s Bio:

Suryakant Gadekar

Senior Market Research Expert at Business Market Insights