The Europe dietary supplements market size is projected to reach US$ 19.84 billion in 2023 to US$ 31.09 billion by 2031; it is estimated to register a CAGR of 5.8% from 2023 to 2031.

Table of Contents:

1.      Europe Dietary Supplements Market Introduction

2.      Europe Dietary Supplements Market Executive Summary

3.      Europe Dietary Supplements Market Strategic Insights

Europe Dietary Supplements Market Introduction

The European dietary supplements market is experiencing a significant uplift, primarily driven by the expanding base of organic and vegan consumers who are increasingly seeking out products with organic and herbal ingredients. A survey by Berlin-based Veganz ranked five European countries by vegan population: the UK led with 3.2%, followed by Italy (2.3%), Germany and Austria (both 2.2%), Spain (2.1%), and France (2.0%). These nations collectively account for over five million vegans. Organic dietary supplements, containing vitamins, minerals, herbs, amino acids, or enzymes, are sourced from natural, organic environments to support overall health and wellness. These supplements are valued for their ability to enhance nutrient intake, improve health outcomes, and offer environmental benefits by being free from harmful pesticides and chemicals. They are also considered safe for long-term consumption and do not contain synthetic additives.

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Europe Dietary Supplements Market Executive Summary

In 2023, Germany held a significant share of the Europe dietary supplements market. The German market for dietary supplements is witnessing a notable surge due to increasing health concerns among the population, the rise in health and fitness trends, and changing dietary habits, including the growing popularity of dietary supplements. This fast-growing market reflects an increased health awareness and a desire to pursue a more active and healthier lifestyle. According to the German Federal Institute for Risk Assessment (BfR), almost one in three Germans currently take such pills, powders, and capsules. Additionally, with a growing demand for more personalized health solutions, dietary supplements have become particularly popular among millennials. The dietary supplement adoption rate is growing across the country as individuals become more aware of their health benefits. To capitalize on this trend, market players are increasingly relying on e-commerce platforms to expand their presence in Germany.

Europe Dietary Supplements Market Strategic Insights

The European Union’s (EU) legal framework for food supplements is considered the strictest among all regulations across the globe. The EU General Food Law Regulation classifies food supplements as foodstuffs; therefore, manufacturers of packaged food products and dietary supplements need to comply with the regulatory norms set by the European Food Safety Authority (EFSA). The EU's regulation mandates mandatory labeling for dietary supplements, including the trade name, ingredient list, net quantity, minimum durability date, storage conditions, EU-based FBO name/business address, recommended daily dosage, and amount of nutritional or physiological substances per dose. It emphasizes that supplements must not replace a balanced diet. These regulations have created numerous challenges for dietary supplement manufacturers in the region.

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