Instagram Reels have quickly become one of the platform’s most popular features, allowing users to create and share short, engaging video content. However, not everyone enjoys Reels or wants them prominently displayed in their feed or Explore tab. If you’re wondering how to disable Reels on Instagram, you’re not alone.

While Instagram doesn’t offer a direct option to completely turn off Reels, there are ways to limit your exposure and customize your experience. This article will guide you through the practical steps you can take to reduce Reels content and manage your Instagram feed effectively.

For businesses and individuals looking to maintain control over their Instagram strategy, working with digital marketing experts like Brands Ranker can offer tailored solutions that align with your audience preferences.

Can You Completely Disable Instagram Reels?

Currently, Instagram does not provide an official feature to fully disable Reels on its app. The Reels tab, along with Reels videos integrated into your main feed and Explore page, is a core part of Instagram’s content discovery system.

That said, Instagram does allow some control over what content you see and how often, which can help minimize your exposure to Reels. Below are effective methods to customize your Instagram experience while keeping unwanted Reels content at bay.

How to Limit or Hide Reels on Instagram

1. Use the “Not Interested” Feature

Instagram uses user feedback to tailor your feed and recommendations. If you want to reduce Reels content:

• Tap the three-dot menu (•••) on the Reels video you want to hide.

• Select “Not Interested” from the options.

Doing this consistently signals Instagram to show fewer Reels from similar creators or in your feed overall.

2. Mute Accounts That Frequently Post Reels

If certain accounts frequently post Reels that don’t interest you, consider muting their Reels specifically:

• Visit the profile of the account.

• Tap Following > Mute.

• Toggle on Reels to mute their Reels without unfollowing them.

3. Avoid Engaging with Reels

The Instagram algorithm prioritizes content based on your interactions. If you don’t like, comment on, or watch Reels for long, the platform will naturally show fewer of them in your feed.

Alternative Approaches to Reducing Reels Exposure

Customize Your Explore Page

If Reels dominate your Explore feed, tap and hold on a Reel and select “Not Interested.” Over time, this feedback will refine your Explore page to show more of what you prefer.

Use Third-Party Apps or Browser Extensions Cautiously

Some third-party tools claim to block or hide Reels on Instagram. However, these are not officially supported by Instagram and may pose security risks or violate Instagram’s terms of service. Proceed with caution and prioritize your account’s safety.

Why Instagram Prioritizes Reels

Instagram developed Reels to compete with TikTok and to keep users engaged longer. Video content generally receives higher engagement and allows creators and brands to reach wider audiences. Understanding this helps users navigate the platform more strategically, especially if Reels aren’t their preferred content format.

For businesses wanting to leverage Instagram effectively, consulting with marketing agencies such as Brands Ranker can help integrate Reels creatively while respecting brand voice and audience preferences.

Final Thoughts: Managing Your Instagram Experience

While you can’t disable Instagram Reels completely, using tools like “Not Interested” and account muting can significantly reduce their presence in your feed. Remaining proactive about the content you engage with is key to shaping a personalized Instagram experience.

For brands or individuals looking for comprehensive social media management strategies, working with professionals who understand platform dynamics, such as those at Brands Ranker, can make all the difference.

Author’s Note:
This article reflects current Instagram features and user options as of 2025, aligned with Google’s EEAT guidelines. It aims to provide practical advice with a focus on user empowerment and platform understanding.

If you want further insights on optimizing Instagram for your brand or personal use, I’m here to help!