Large-Scale Behavioral Targeting: The Hidden Engine Driving the Future of Digital Advertising
The digital world has never been more competitive. Every day, consumers scroll past thousands of ads, emails, and offers. Most of these vanish into the background, unnoticed. Yet, some stand out — they feel relevant, personal, and perfectly timed. The secret behind those ads is behavioral targeting.
Unlike traditional advertising, which casts a wide net hoping to catch attention,...
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