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2025-10-27 10:09:09 -

How can AI synthesize web, intent, and firmographic data to create better targeting models?

In today’s data-saturated B2B landscape, the difference between marketing noise and precision targeting lies in how well you connect the dots. Traditional segmentation—based on static firmographic data like company size or industry—is no longer enough. The real magic happens when AI synthesizes web behavior, intent signals, and firmographics into a single, adaptive targeting...

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