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henry2458 adicionou um novo artigo Outro
2025-05-07 14:12:02 -

Building Trust in the B2B Buyer’s Journey
Introduction: Why Trust Matters More Than Ever in B2B In the competitive landscape of B2B marketing, one factor consistently influences the success or failure of business relationships: trust. Unlike B2C transactions, where purchases can be impulsive and emotion-driven, B2B decisions are strategic, long-term, and often involve multiple stakeholders. This makes the process of earning trust far...

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jamesmitchia adicionou um novo artigo Outro
2025-09-29 09:48:35 -

Whom does webinar marketing benefit in the buyer journey: awareness vs consideration vs decision
Webinars have become one of the most versatile B2B marketing tools, bridging education, engagement, and lead nurturing. But where do they fit in the buyer’s journey—at the top (awareness), middle (consideration), or bottom (decision)? The truth is, webinars can play a role across all three stages, provided the content aligns with buyer intent. 🔍 𝐇𝐞𝐫𝐞’𝐬 𝐡𝐨𝐰 𝐰𝐞𝐛𝐢𝐧𝐚𝐫𝐬 𝐦𝐚𝐩 𝐭𝐨...

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