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Measuring Webinar ROI: Metrics to Track SuccessIntroduction In today's digital-first B2B landscape, webinars are a cornerstone of marketing and lead generation strategies. They offer a dynamic platform to showcase expertise, build trust, and generate qualified leads. However, simply hosting a webinar is not enough. To justify the investment and refine future efforts, marketers must be able to measure return on investment (ROI) effectively....0 Comments 0 Shares 114 Views
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