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2025-09-24 11:16:14 -

How to handle lead handoffs between marketing and sales during rapid growth

A smooth lead handoff is critical for maximizing conversion and avoiding dropped opportunities. Here's how to handle lead handoffs between marketing and sales seamlessly: ✅ Define a Shared Lead Qualification Criteria Both teams must agree on what makes a lead "sales-ready." Use lead scoring models based on behavior, demographics, or engagement levels. ✅ Use a Centralized CRM Store and track...

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