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2025-10-22 10:02:24 -

Where does AI outperform humans in building ICPs (Ideal Customer Profiles)?

In B2B marketing and sales, everything starts with a clear Ideal Customer Profile (ICP)—the blueprint for who your best-fit customers are and where to find more like them. Traditionally, ICPs have been built manually, using a mix of historical data, market research, and sales intuition. But as buyer behavior grows more complex and data sources multiply, human analysis alone can’t...

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